TV Ratings Sunday: Cowboys Preseason Loss a Ratings Win for NBC; Even With Inflation 'The Good Wife' Didn't Repeat Well

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August 22nd, 2011

Scoreboard NBC CBS ABC FOX Uni
Adults 18-49: Rating/Share 2.9/8 1.7/5 1.3/4 1.2/3 1.2/3
Adults 18-34: Rating/Share 2.2/7 1.3/4 0.9/3 1.3/4 1.2/4
Total Viewers (million) 8.902 6.685 5.445 2.586 3.182

Due to the nature of live sports programming the ratings for NBC (preseason NFL game) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The Jets/Bengals game preempted CBS's lineup in NY, expect adjustments down in the finals for CBS.

Though the numbers will likely be adjusted a bit in the finals, there's no doubt NBC easily won Sunday night both in total viewers and among adults 18-49 with preseason action.  As predicted,  The Good Wife repeat did 50% worse than Same Name and that's probably with a tenth or two of inflation due to the Jets being on CBS in the New York market. Don't be surprised if it drops below a 1.0 in the finals. Obviously that switch wasn't about improving ratings.

Pending adjustments for inflated results, Big Brother was up big  with adults 18-49, 0.6 from last week to a 3.3 adults 18-49 rating. Though you should expect adjustments, perhaps significant ones, it still looks to be up from last week.

Broadcast primetime ratings for Sunday, August 21, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC Dateline NBC 1.5/5 6.85
CBS 60 Minutes 1.4/5 8.50
ABC America's Funniest Home Videos (R) 1.2/4 5.25
FOX American Dad (R) 0.8/3 1.70
7:30 FOX Bob's Burgers (R) 1.0/3 2.05
8:00 CBS Big Brother 3.3/10 8.82
NBC NFL: Chargers at Cowboys 3.2/9 9.82
FOX The Simpsons (R) 1.2/4 2.89
ABC Extreme Makeover: Home Edition 1.1/3 4.72
8:30 FOX Cleveland Show (R) 1.2/3 2.61
9:00 NBC NFL: Chargers at Cowboys 3.7/10 10.26
FOX Family Guy (R) 1.7/5 3.80
ABC Sunday 20/20: The Sixth Sense 1.3/3 5.95
CBS The Good Wife (R) 1.0/3 4.19
9:30 FOX In the Flow with Affion Crockett 1.2/3 2.47
10:00 NBC NFL: Chargers at Cowboys 3.1/8 8.68
ABC Sunday 20/20: The Sixth Sense 1.4/4 5.87
CBS CSI: Miami (R) 1.2/3 5.23

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

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