10.7 Million Watch 'Sunday Night Football' Preseason Game

Categories: Press Releases

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August 23rd, 2011

via press release:

10.7 MILLION WATCH “Sunday Night Football” PRESEASON GAME

 
 
SNF No. 1 Show of the Week

Five Most-Watched NFL Preseason Games in Last Five Years All on SNF

 
NEW YORK – August 23, 2011 – The Chargers-Cowboys “Sunday Night Football” preseason game was seen by 10.7 million viewers, making it the most-watched NFL preseason game this season and the most-watched primetime program of the week, according to official national ratings released today by The Nielsen Company.

The 10.7 million viewers places this game as the third most-watched NFL preseason game in the last five years, with all five being “Sunday Night Football” games.

MOST-WATCHED NFL PRESEASON GAMES SINCE 2006:
1. Aug. 8, 2010 – Hall of Fame Game – Bengals-Cowboys, 11.4 million
2. Aug. 22, 2010 – Vikings-49ers, 10.8 million
3. Aug. 21, 2011 – Chargers-Cowboys, 10.7 million (Sunday’s Game)
4. Aug. 6, 2006 – Hall of Fame Game – Raiders-Eagles, 10.6 million
5. Aug. 30, 2009 – Bears-Broncos, 10.4 million

SNF IS MOST-WATCHED SHOW OF THE WEEK: The Chargers-Cowboys “Sunday Night Football” preseason game ranked as the most-watched primetime program of the week with 10.7 million viewers. It was also No. 1 in Household rating (6.4), Adults 18-49 (3.7), Adults 18-34 (2.9), Adults 25-54 (4.2), Men 18-49 (4.9), Men 18-34 (3.7) and Men 25-54 (5.6).

SNF CONTINUES TO DOMINATE SUNDAY NIGHTS: This continues a trend for SNF dominating Sunday nights. Last season, “Sunday Night Football” was the No. 1 show all 18 nights (100 percent) vs. its competition (16 Sundays, one Tuesday and one Thursday).

  • 2010 – 18 of 18 (16 Sundays, one Tuesday and one Thursday – 100 percent)
  • 2009 - 15 of 16 Sundays (94 percent)
  • 2008 - 13 of 16 Sundays (81 percent)
  • 2007 - 11 of 16 Sundays (69 percent)
  • 2006 - nine of 16 Sundays (56 percent)

The game earned a 6.4/11 household rating down slightly from last year’s 6.7/12 for the Vikings-49ers game, which featured Brett Favre at quarterback for the Vikings.

Top 10 Metered Markets for Chargers-Cowboys:
1. Dallas, 23.7/38
2. San Diego, 22.2/37
3. San Antonio, 15.1/23
4. Austin, 14.7/25
5. Houston, 12.5/20
6. Oklahoma City, 11.7/17
7. Albuquerque, 10.4/17
8. Richmond, 10.3/15
9. Norfolk, 10.2/15
10. Nashville, 10.0/14

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--NBC SPORTS GROUP--

 
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