'Big Audiences for Big Brother;' Sunday Broadcast Has Biggest Audience Since 2007

Categories: Press Releases

Written By

August 23rd, 2011

via press release:

BIG AUDIENCES FOR "Big Brother"

Sunday Broadcast Delivers Largest Audience Since 2007

Thursday's Live Eviction Registers its Biggest Audience Since Premiere

All Three "Big Brother" Broadcasts Place Among the Top 5 Programs of the Week in Adults 18-49 and Adults 18-34; Top 10 in Viewers and Adults 25-54

CBS Wins in Viewers for the Seventh Consecutive Week with the Top 15 Scripted Programs

All three editions of Big Brother delivered big audiences led by Sunday's broadcast which scored Big Brother's largest viewer delivery since 2007, according to live plus same day ratings for the week ending Aug. 21, week 48 of the 2010-2011 television year.

Thursday's live eviction delivered its biggest audience since premiere while the Wednesday broadcast had its largest audience in three weeks. All three BIG BROTHER 13 broadcasts were in the top 5 in adults 18-49 and adults 18-34 while placing in the top 10 in viewers and adults 25-54.

CBS won its seventh consecutive week in viewers with the top 15 scripted series. NCIS, NCIS: LOS ANGELES, CSI: CRIME SCENE INVESTIGATION, The Big Bang Theory, Rules of Engagement, Hawaii Five-0 TUESDAY SPECIAL, FLASHPOINT, Criminal Minds, THE Mentalist, CRIMETIME SATURDAY, Two and a Half Men, MIKE & MOLLY, CSI: MIAMI, CSI: NY and Blue Bloods were the week's top 15 scripted programs.

For the week in viewers: CBS (5.99m), NBC (5.54m), FOX (4.72m) and ABC (4.41m). Summer-to-date: CBS (6.31m) leads NBC (5.81m), ABC (5.58m) and FOX (4.61m).

For the week in key demographics, CBS averaged 1.8/05 in adults 25-54 and 1.4/04 in adults 18-49.

For the week in households: CBS (3.8/07), NBC (3.4/06), FOX (2.8/05) and ABC (2.7/05). Summer-to-date: CBS (4.1/07) is ahead of both NBC and ABC (3.5/06, each) and FOX (2.8/05).

CBS Weekly Highlights:

BIG BROTHER

? BIG BROTHER WEDNESDAY was first in households (4.8/08), viewers (8.14m), adults 25-54 (3.7/11), adults 18-49 (3.1/11) and adults 18-34 (2.6/10). BIG BROTHER posted season high Wednesday ratings in adults 25-54, adults 18-49 and adults 18-34 for the second consecutive week. BIG BROTHER WEDNESDAY posted its highest rated telecast of BIG BROTHER with men 18-34 (2.3/09) since August 30, 2005 (BIG BROTHER 6 TUESDAY), its best with adults 18-49, women 18-49 (3.8/12), adults 25-54 and women 25-54 (4.4/13) since September 18, 2007 (BIG BROTHER 8 TUESDAY, season finale), with adults 18-34 since September 1, 2010 (BIG BROTHER 12 WEDNESDAY), with women 18-34 (2.8/10) since July 7, 2011 and its best with viewers delivery since July 31, 2011 (BIG BROTHER 13 SUNDAY). BIG BROTHER WEDNESDAY was the night's #1 program in adults 25-54, adults 18-49 and adults 18-34. BIG BROTHER WEDNESDAY won its time slot every week this season.

? BIG BROTHER THURSDAY was second in households (4.7/08), viewers (7.74m), adults 25-54 (3.4/09), adults 18-49 (2.9/08) and adults 18-34 (2.5/08), all behind FOX's preseason football. BIG BROTHER posted Thursday season highs in adults 18-49, adults 18-34, matched adults 25-54 Thursday high and posted the largest audience since its premiere.

? BIG BROTHER SUNDAY was second in households (4.7/08), viewers (8.37m), adults 25-54 (3.6/09) and adults 18-49 (3.2/09, -0.1 behind NBC). BIG BROTHER SUNDAY posted its largest audience and best adults 18-49 rating since September 18, 2007 (season finale of BIG BROTHER 8), best adults 18-34 rating since September 12, 2006 (BIG BROTHER 7 TUESDAY) and matched the best Sunday deliveries this season in both households and adults 25-54.

? FLASHPOINT was first in households (3.7/07), viewers (5.86m), tied for second in adults 25-54 (1.4/05, with ABC) with its season finale. FLASHPOINT won its time slot for the 15th straight week.

CBS top programs of the week: #4 NCIS (R) (an average of 8.70m viewers), #6 BIG BROTHER 13 SUNDAY (8.37m), #7 BIG BROTHER 13 WEDNESDAY (8.14m), #8 NCIS: LOS ANGELES (R) (7.90m), #9 60 Minutes (R) (7.80m), #10 BIG BROTHER 13 THURSDAY (7.74m), #12 CSI: CRIME SCENE INVESTIGATION (R) (7.15m), #15 The Big Bang Theory (R) (6.80m), #22 Rules of Engagement (R) (5.910m), #23 Hawaii Five-0 TUESDAY SPECIAL (R) (S) (5.909m), #24 FLASHPOINT (5.86m), #25 Criminal Minds (R) (5.83m), #27 48 Hours Mystery (R) (5.61m), #28 THE Mentalist (R) (5.58m) and #30 CRIMETIME SATURDAY "Criminal Minds" (R) (5.37m).

Prime averages are based on the following hours of rated broadcasts in Week #48:

CBS – 22 hours
NBC – 22 hours
ABC – 22 hours
FOX – 17 hours

NATIONAL NIELSEN SUMMARY - PRIMETIME

Week #48 of 2010-11 Television Year (ending: 08/21/11)

2010-11
HOUSEHOLDS
Rtg Sh
CBS 3.8 7
NBC 3.4 6
ABC 2.7 5
FOX 2.8 5

VIEWERS
(000)
CBS 5,989
NBC 5,544
ABC 4,406
FOX 4,718

A25-54
Rtg Sh
CBS 1.8 5
NBC 1.9 5
ABC 1.6 4
FOX 2.0 6

A18-49
Rtg Sh
CBS 1.4 4
NBC 1.6 5
ABC 1.2 4
FOX 1.8 6
A18-34
Rtg Sh
CBS 0.9 3
NBC 1.2 4
ABC 0.9 3
FOX 1.6 6

NATIONAL NIELSEN SUMMARY - PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/30/11-08/21/11)
2010-11 2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.1 7
NBC 3.5 6
ABC 3.5 6
FOX 2.8 5

VIEWERS
(000)
CBS 6,310
NBC 5,813
ABC 5,578
FOX 4,609

A25-54
Rtg Sh
CBS 1.8 5
NBC 2.0 6
ABC 2.1 6
FOX 1.9 6

A18-49
Rtg Sh
CBS 1.3 4
NBC 1.7 5
ABC 1.7 5
FOX 1.7 6

A18-34
Rtg Sh
CBS 0.8 3
NBC 1.3 5
ABC 1.4 5
FOX 1.6 6

 
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