Cable News Ratings for Saturday-Sunday, August 20-21, 2011

Live + Same Day Cable News Ratings for Saturday & Sunday, August 20-21, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     842              230     434
CNN     434              132     192
MSNBC     314              142     168
CNBC     179                71     103
FBN      33                  8      16
HLN     311              114     172
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,156              194     383
CNN     521              154     204
MSNBC     462              226     259
CNBC     238                97     151
FBN      70                17      29
HLN     507              169     255
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC     786              196     389
CNN     477              161     238
MSNBC     298              139     164
CNBC     164                67      90
FBN      28                  5      12
HLN     281              109     161
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC     958              200     401
CNN     734              254     337
MSNBC     265                98     146
CNBC     182                86      96
FBN      51                  8      19
HLN     313              101     131


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

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