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USA Network Dominates Primetime Cable Ratings Again for the Week Ending August 21, 2011

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August 23rd, 2011

USA again dominated in primetime, beating out its nearest competitor A&E by 40% with adults 18-49, and ahead of Disney by 31% in average primetime total viewers. Nickelodeon remained at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week  of August 15-21, 2011

Net (000)
USA 3393
DSNY 2595
TNT 2293
HIST 2023
FOXN 1884
A&E 1823
ESPN 1623
SYFY 1346
FX 1328
ADSM 1309
MTV 1302
NAN 1295
HGTV 1282
TRU 1185
FOOD 1175
NKJR 957
TBSC 1132
LIFE 1090
TLC 1055
DISC 1013
FAM 995
AMC 941
TVLD 911
CMDY 885
SPK 877

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Adults 18-49 Prime-time Average (Live+SD)

Net (000)
USA 1253
A&E 896
HIST 871
MTV 837
TNT 804
TBSC 705
FX 697
ESPN 694
TRU 582
FOOD 574
ADSM 566
CMDY 553
SYFY 553
TLC 515
DISC 511
DSNY 492
FAM 474
LIFE 468
AMC 462
HGTV 460
EN 447
BRAV 440
SPK 428
NAN 415
VH1 407

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Total Day Average Viewers (Live+SD)

Net (000)
NICK 2269
DSNY 1893
USA 1491
ADSM 1323
NAN 1248
TNT 1123
TOON 1123
FOXN 1093
ESPN 925
A&E 918
NKJR 699
HIST 861
TRU 752
FX 716
HGTV 706
TBSC 687
FOOD 645
MTV 620
FAM 577
DISC 574
AMC 572
SYFY 563
TVLD 562
LIFE 555
TLC 542

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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