via press release:
LET THE COUNTDOWN BEGIN TO THE PARTY AT THE VMAS
BEYONCÉ RETURNS TO THE VMA STAGE AT THE “2011 MTV VIDEO MUSIC AWARDS” FOR A SCINTILLATING LIVE PERFORMANCE
WILL FERRELL, JACK BLACK, ZOE SALDANA, KEVIN HART AND VICTORIA JUSTICE ADDED TO VMA PRESENTER LIST
THE 28TH ANNUAL VMA WILL AIR LIVE FROM NOKIA THEATRE L.A. IN LOS ANGELES ON SUNDAY, AUGUST 28 AT 9PM (LIVE ET/TAPE DELAYED PT)
New York, NY (August 24, 2011) – MTV announced today the triumphant return of Beyoncé to the VMA stage at the “2011 MTV Video Music Awards” for what promises to be the latest addition to her extraordinary list of unforgettable VMA performances. Nominated for three Moonmen this year including “Best Female Video,” “Best Choreography” and “Best Cinematography,” Beyoncé will add to her remarkable music legacy with a performance for the ages.
Beyoncé joins previously announced 2011 VMA performers Lady Gaga, Adele, Bruno Mars, Lil Wayne, Chris Brown, Pitbull, Ne-Yo and Young The Giant. Additionally, Will Ferrell, Jack Black, Zoe Saldana, Kevin Hart and Victoria Justice join Jonah Hill, Rick Ross, Seth Rogen, Selena Gomez, Kim Kardashian, Odd Future, Nicki Minaj, Taylor Lautner, Drake, Joe Jonas, Jared Leto, and JB Smoove from HBO’s “Curb Your Enthusiasm” as confirmed presenters. Jessie J was also announced as VMA house artist. The “2011 MTV Video Music Awards” will air live from Nokia Theater L.A. Live in Los Angeles on Sunday, August 28, 2011 at 9PM (Live ET/Tape delayed PT).
“Beyoncé has delivered some of the most legendary and memorable performances in VMA history, we are so excited she'll be returning to the VMA stage this year." said Amy Doyle, Executive Producer of the 2011 MTV Video Music Awards and EVP, Music & Talent, MTV. “Everyone will be talking about how she set the VMA stage on fire-yet again!”
The 2011 “MTV Video Music Awards” will be available to a potential viewing audience of more than 1.2 billion people via MTV’s global network of more than 60 channels reaching more than 640 million households around the world as well as through syndication. In addition, its convergent programming and content will reach the entire interactive community, via MTV’s nearly 200 digital media properties around the world.
The 2010 VMAs averaged a 10.0 P12-34 rating and 11.4 million total viewers, marking the network’s best deliveries for any MTV telecast since the 2002 VMAs (8/29/02) as well as making it the third most watched telecast in MTV’s history.
To watch video of last year’s biggest moments, get the full list of last year’s show winners and can check out fashion, celebrity and music commentary from the shows’ red carpets, please go tovma.mtv.com.
Jesse Ignjatovic/Den of Thieves is the Executive Producer for the “2011 MTV Video Music Awards.” Amy Doyle, Garrett English and Dave Sirulnick are Executive Producers. Jen Jones is co-Executive Producer. Joanna Bomberg is Executive in Charge of Music and Talent. Hamish Hamilton is Director. Wendy Plaut is Celebrity Talent Executive.
Official sponsors of the 2011 MTV Video Music Awards are 5® Gum, COVERGIRL, Dove® go fresh Deodorant, Kia Motors America, PacSun, Sharpie®, State Farm®, Taco Bell® and Verizon.
Beyoncé has sold more than 75 million records and is one of the most notable artists in the world, having earned a total of 16 Grammy Awards - 13 as a solo artist and three as a member of Destiny's Child. Beyoncé's fame blossomed in the '90s as lead singer of the group, which became one of the best-selling music ensembles of all time. Later Beyoncé released her debut solo album Dangerously in Love, which produced the No. 1 hits: "Crazy in Love" and "Baby Boy," making it one of the most successful albums of 2003. Beyoncé's sophomore album, B'DAY and subsequent third studio release, I AM...SASHA FIERCE, produced the household hits "Irreplaceable," "Beautiful Liar" and "Single Ladies (Put a Ring on It)." Both earned her a top spot on the Billboard 200 chart. In 2008, I AM... SASHA FIERCE earned six Grammy Awards - the most Grammys ever won by a female artist in one night. Beyoncé was honored this May at the 2011 Billboard Music Awards with the Millennium Award. Her latest album, 4, was recently certified Platinum by the RIAA and described by music critics as her most accomplished work yet, genre busting, bold and vibrant. 4 was a platform for the star to stretch her musical tastes and showcase her pitch-perfect voice. "What matters to Beyoncé is actually the music," states NPR. And The New York Times calls her "relentlessly perfect."
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com.