MTV did the same thing last year and the special day/time episode ofdid about 10% less than the regular Thursday episode a few days earlier (5.7 million vs. 6.4 million).
via press release:
MTV TO AIR AN ALL-NEW EPISODE OF THE HIT SERIES “”
ON A SPECIAL NIGHT AND TIME, SUNDAY AUGUST 28 AT 7:00 P.M. ET,
LEADING INTO THE “2011 VIDEO MUSIC AWARDS”
The Episode Will Air Again as a Special Presentation on
Thursday, September 1 at 10:00 p.m. ET/PT, Before the Return of the Official After Show,
“After Hours” At 11:00 p.m. ET/PT That Night
NEW YORK, NY (August 24, 2011) – Television’s most popular housemates will take their trademark family dysfunction and humor from “Jerzdays” to Sunday, as MTV today announced that its hit series “” will air on a special night and time, Sunday, August 28 at 7:00 p.m. ET/PT, leading into the “2011 Video Music Awards” LIVE pre-show at 8:00 p.m. ET/PT, and followed by the 28th Annual telecast at 9:00 p.m. ET/PT. The night will be capped off by a special sneak peek of the new scripted comedy “I Just Want My Pants Back” pilot episode, airing immediately following the “VMAs” at 11:00 p.m. ET/PT.
Sunday night’s “Jersey Shore” episode will mark a pivotal moment for Italy’s most notorious American imports, as tensions between Mike and Ronnie come to a shocking head and threaten to disrupt the balance of the house. Viewers will finally gain clarity on what led up to Mike’s highly speculated about hospitalization during season four filming – and fans will be shocked by the truth. Not content to make “Jersey Shore” die-hards wait until Sunday, MTV is providing an early, exclusive scene from that night’s episode on MTV.com today (link and embed code to this incredible first look are provided below).
Episode 405 of “Jersey Shore” will air again as a special encore presentation on the show’s regular night and time, Thursday, September 1 at 10:00 p.m. ET/PT. Also returning that night is the fan-favorite series after show “Jersey Shore: After Hours” at 11:00 p.m. ET/PT. Hosted by Amy Paffrath, the special is the first of three all-new, half-hour shows that will gather the cast to discuss season four in all its dramatic and hilarious glory – with a few face-offs, reveals and never-before-seen clips along the way.
Platinum recording artist and Emmy Award-winning actress Selena Gomez will kick-off the biggest night in music as the celebrity host for the “2011 VMA Pre-Show” on Sunday, August 28 at 8:00 p.m. ET/PT. Gomez will be reporting breaking news and interviewing her peers LIVE alongside MTV News correspondents Sway, Jim Cantiello and James Montgomery. Decaydance/Fueled By Ramen recording artist Cobra Starship will perform their smash hit, “You Make Me Feel… (Featuring Sabi) ” off their soon to be released new album NIGHT SHADES (out August 29), LIVE during the VMA pre-show.
At 9:00 p.m. ET/PT, the 28th Annual “MTV Video Music Awards” will air LIVE from the Nokia Theatre L.A. in Los Angeles. 2011 performers include Lady Gaga, Adele, Bruno Mars, Lil Wayne, Chris Brown, Pitbull and Young The Giant. Jonah Hill, Rick Ross, Seth Rogen, Selena Gomez, Kim Kardashian, Odd Future, Nicki Minaj, Taylor Lautner, Drake, Joe Jonas, Jared Leto, and JB Smoove from HBO’s “are confirmed to present. Jessie J will serve as the 2011 VMA house artist. Also just announced, music legend Tony Bennett will mark his first appearance on the VMA stage since 1993 to pay special tribute to the late British songstress Amy Winehouse.
The night will be capped off by a special sneak peek of the new scripted comedy “I Just Want My Pants Back” pilot episode, airing immediately following the “VMAs” at 11:00 p.m. ET/PT. “I Just Want My Pants Back” follows Jason Strider, played by up-and-coming actor Peter Vack, and his friends as they navigate the minefield of their post-collegiate years. From acclaimed director and executive producer Doug Liman (“Mr. and Mrs. Smith, “Swingers,” “Go,” “Bourne Identity”) and based upon David J. Rosen’s critically acclaimed novel of the same name, the series will feature 12 half-hour episodes, and officially debut on MTV in January 2012.
“Jersey Shore” Episode 405 information is as follows:
Episode 405 Logline:
“And the Wall Won” (Premiere: 08/28/11 Encore: 09/1/11)
Logline: After causing drama between Ron and Sam for years, Mike comes to blows with Ronnie. But with Mike carried out on a stretcher, have things finally gone too far? And is Sam and Ron's relationship now beyond repair?
Episode 405 First Look:
Episode 405 MTV.com Link: http://www.mtv.com/videos/misc/684740/lets-do-it.jhtml#id=1669595
Episode 405 MTV Twitter Link: http://on.mtv.com/omzHm5
Die-hard viewers can relive every Season Three moment through the DVD “Jersey Shore Uncensored: Season Three,” in stores now. Retailing in the US for $26.99, this four-disc set includes all 13 uncensored and shop.mtv.com to purchase DVD’s, apparel, accessories and other series related merchandise.episodes; exclusive extended scenes from some of the season’s most explosive moments; three “After Hours” specials; behind-the-scenes moments from the photo shoot; and the not-to-be-missed “Reunion Special.” Superfans can log onto
Viewers can visit JerseyShore.MTV.com to read exclusive episode recaps and interviews, check-out cast bios and to flip through photos. MTV Mobile provides “Jersey Shore” aficionados on the go with full episodes, sneak peeks, photos, bios and through the iTunes, the “Spread Snooki” and “Jersey Shore City Guide” apps directly to their phones and mobile devices.
A true pop culture phenomenon, “Jersey Shore” is MTV's #1 series of all time. The season four debut on August 4 was the network's most-watched season premiere ever, delivering 8.8 million total viewers. This season, “Jersey Shore” dominates on Thursdays, topping all non-sports telecasts in both P12-34 and total viewers. “Jersey Shore” is currently the year’s #1 series across all television with P12-34 viewers.
“Jersey Shore”is Executive Produced by SallyAnn Salsano from 495 Productions. Jacquelyn French is Executive Producer for MTV. Janay Dutton is Executive In Charge of Production for MTV. Concept created by Anthony Beltempo.
Source: The Nielsen Company. Live+SD P12-34 coverage ratings. 2011: 12/27/10-08/21/11. Season Four: 08/04/11 to date.
Most-watched = total viewers. Rank on 000s.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to mtvpress.com.