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TV Ratings Tuesday: NBC Wins as 'Talent' Rises; 'Wipeout' Repeats Well, 'Take the Money and Run' Climbs 14%

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August 24th, 2011

 

Scoreboard NBC Uni ABC CBS FOX CW
Adults 18-49: rating/Share 2.4/7 1.5/4 1.5/4 1.5/4 0.8/2 0.3/1
Adults 18-34: Rating/Share 1.7/6 1.6/5 1.2/4 0.8/3 0.8/3 0.3/1
Total Viewers (million) 9.185 3.810 4.591 8.381 2.449 .655

With Fox back in repeats on Tuesdays, NBC won the night with the advertiser coveted adults 18-49 and also among press release friendly total viewers. Now in its semifinal stage, America's Got Talent was up 11% versus last Tuesday to a 3.1 adults 18-49 rating. Earlier in the night It's Worth What? was steady versus last week with a 1.1 adults 18-49 rating.

Wipeout isn't having a great season ratings-wise, but last night's repeat scored a 2.0 adults 18-49 rating, a rare feat for summer repeats and up 25% from last Tuesday's repeat.  Take The Money and Run benefited and was up 14% from last week to a 1.6 adults 18-49 rating. Combat Hospital also was up 11% to a 1.0 adults 18-49 rating.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, August 23, 2011:

Time Net Show 18-49 Rating Viewers (Millions)
8:00 ABC Wipeout (R) 2.0/6 6.19
CBS NCIS (R) 1.5/5 9.28
NBC It's Worth What? 1.1/3 4.32
FOX Glee (R) 8-9:30p 0.8/2 2.45
CW 90210 (R) 0.4/1 0.79
9:00 NBC America's Got Talent 9-11p 3.1/8 11.62
ABC Take the Money & Run 1.6/4 4.11
CBS NCIS: Los Angeles (R) 1.5/4 8.34
CW Shedding for the Wedding (R) 0.2/1 0.52
9:30 FOX Raising Hope (R) 0.7/2 2.06
10:00 CBS NCIS (R) 1.5/4 7.52
ABC Combat Hospital 1.0/3 3.47

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

  • In Nielsen's 56 metered markets, "The Tonight Show with Jay Leno" (2.8/7 in metered market households with an encore telecast) topped an original episode of CBS's "Late Show with David Letterman" (2.7/7); and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.1/4 with an encore.
  • In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5 with an encore; "Late Show," 0.7/3 with an original; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.
  • At 12:35 a.m., "Late Night with Jimmy Fallon" (1.3/4 in metered-market households with an encore) tied a first-run of CBS's "Late Late Show with Craig Ferguson" (1.3/4).  In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49 with an encore) topped an original "Late Late Show" (0.3/2).
  • At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/3 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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