VH1 Wins Monday Nights Most Watched Cable Network Among Women 18-49 And 18-34
via press release:
MILLIONS TUNED INTO MONDAY NIGHT ‘S PREMIERES OF VH1’S “BASKETBALL WIVES” PART 2 REUNION SPECIAL, “LA LA’S FULL COURT LIFE” AND “THE T.O. SHOW”
Premieres and First Encores Drive VH1 To the Most Watched Cable Network Slot Among Women 18-49 and Women 18-34 for the 8 PM – 12 AM
Santa Monica, CA – August 24, 2011 – VH1 is still smoking as summer comes to a close with three hot series’ premieres this past Monday evening. VH1’s “Basketball Wives” season 3, Part 2 of the reunion special, “La La’s Full Court Life,” and the third season of “The T.O. Show” all scored ratings wins across the board. Overall, the premieres and first encores made VH1 the most watched cable network among women 18-49 and women 18-34 for the 8pm-12am time period on Monday night.
Monday night’s 8:00pm* third season Part 2 reunion special, premiere of “Basketball Wives” scored a 1.7 in the key 18-49 demo – on par with last week’s record-breaking 1.7 premiere in the 18-49 demo rating for Part 1. A total of 2.9 million viewers tuned-in on average. In addition, “Basketball Wives” was the #2 non-sports cable telecast among viewers 18-49 and #1 cable telecast among women 18-49 including sports programming. When combined with its 11pm* encore episode, the series brought in 4.2 million total viewers to VH1 Monday night.
At 9:00pm*, the premiere of VH1’s “La La’s Full Court Life” also drew an impressive series-high of 1.1 rating in the 18-49 demo, up 22% from La La’s season 1 premiere and 1.8 million total viewers. When combined with its first encore, “La La’s Full Court Life” drew in 2.9 million total viewers.
Bringing VH1’s successful Monday night to a close at 9:30pm* the season three premiere of “The T.O. Show,” garnered a 1.0 rating in the 18-49 demo, up 61% from the season 2 average rating. The premiere and first encore of “The T.O. Show” scored a combined number of 2.3 million total viewers.
Shed Media produces “Basketball Wives” Executive producing for Shed Media are Nick Emmerson, Jennifer O’Connell, Alex Demyanenko and Sean Rankine. Tom Huffman is a consulting producer. Shaunie O’Neal and Phil Robinson are executive producers. Executive producing for VH1 are Jill Holmes, Noah Pollack and Jeff Olde.
“LA LA’S FULL COURT LIFE”
The ten, half-hour episode series is executive produced by Cris Abrego for 51 Minds Entertainment, La La Anthony and Carmelo Anthony for Krossover Entertainment, and Steven Grossman on behalf of The Collective. The series was created by Cris Abrego, La La Anthony and Steven Grossman. 51 Minds is an LLC Endemol Company, who also produced the record-breaking series “Rock of Love,” “Flavor of Love,” “Charm School,” and “I Love New York.” The production teams’ programming launched VH1 into their highest ratings ever. Ben Samek and Rabih Gholam are also executive producers for the series and the company. For VH1, the series is executive produced by Jill Holmes, Kristen Kelly and Jeff Olde.
“The T.O. Show” Season 3
The ten, half-hour episode series is executive produced by Jesse Ignjatovic and Evan Prager for Den of Thieves, and Terrell Owens. Co-Executive Producers are Jeff Altrock and Eric Detwiler for Den of Thieves and Monique Jackson and Kita Williams. For VH1, the series is executive produced by Jill Holmes, Noah Pollack and Jeff Olde. Founded in 2007 by Jesse Ignjatovic and Evan Prager, Den of Thieves has quickly emerged as a force for ambitious event shows and uniquely stylized reality television series. Using their extensive experience working with talent, Ignjatovic and Prager launched Den of Thieves as the TV arm of the Warner Music Group in 2007. After a successful three year partnership there, they branched out and are now fully independent. With an array of formats ranging from Comedy Central’s stand-up special “Russell Brand in NYC” to VH1’s “The T.O. Show” to the MTV Video Music Awards, Den of Thieves continues to create, develop and produce original television.
VH1 connects viewers to the music, artists and pop culture that matter to them most with TV series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 95 million households in the U.S. VH1 also has an array of digital channels and services including VH1Classic, VH1 Soul, VH1.com and VH1 Mobile. Connect with VH1 at VH1.com.
* All times ET/PT