ABC Scores its Top Summer Sunday with Regular Programming

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

Featuring repeats of America’s Funniest Home Videos and Home Edition leading into Sunday 20/20: The Sixth Sense, ABC earned second place on Sunday night against its network rivals among Adults 18-49 to NBC with its pre-season NFL coverage (New Orleans-Oakland), leading CBS by 7% and Fox by 36%.

 

  • In Total Viewers and Adults 18-49, ABC generated its strongest Sunday night this summer with regular programming.  In addition, the Net was up over the year-ago Sunday for the 3rd straight week in viewers and for the 2nd time in 3 weeks in young adults.

During the 7 o’clock hour among Adults 18-49, ABC’s encore America’s Funniest Home Videos beat out NBC’s NFL sports special (Madden NFL 12 Pigskin Pro-Am) by 17%, CBS’ 60 Minutes by 40% and Fox’s animated comedies (American Dad/Bob’s Burger) by 75%.

 

  • The veteran ABC video clip show hit summer-highs in both Total Viewers and Adults 18-49.

 

Surging week to week by 1.0 million viewers and by 18% in Adults 18-49 during the 8pm hour, ABC’s replay Extreme Makeover: Home Edition drew itsbiggest audience this summer and its 2nd-highest young adult number.

 

Opposite stiff competition from NBC’s special preseason NFL game (Saints-Raiders) and MTV’s 2011 Video Music Awards from 9-11pm, the second week of ABC’s Sunday 20/20: The Sixth Sense once again built on its lead-in to stand as the most-watched regular program in its 2-hour time period.  The ABC newsmagazine features stories of extraordinary instinct that uncovers the truth.

 

  • Growing from its week-ago premiere in Total Viewers (+3%), Adults 25-54 (+11%) and Adults 18-49 (+23%), Sunday 20/20: The Sixth Sense achievedsummer-highs for ABC in the time period with regular programming.  In fact for the 2nd week in a row, the new show produced ABC’s largest summertime audience in the time slot with a series in 5 years, and in more than 3 years in Adults 18-49 and Adults 25-54 – since 8/20/06 and 7/6/08, respectively.
blog comments powered by Disqus