ABC Scores its Top Summer Sunday with Regular Programming

Categories: Press Releases

Written By

August 29th, 2011

via press note:

Featuring repeats of America’s Funniest Home Videos and Home Edition leading into Sunday 20/20: The Sixth Sense, ABC earned second place on Sunday night against its network rivals among Adults 18-49 to NBC with its pre-season NFL coverage (New Orleans-Oakland), leading CBS by 7% and Fox by 36%.

 

  • In Total Viewers and Adults 18-49, ABC generated its strongest Sunday night this summer with regular programming.  In addition, the Net was up over the year-ago Sunday for the 3rd straight week in viewers and for the 2nd time in 3 weeks in young adults.

During the 7 o’clock hour among Adults 18-49, ABC’s encore America’s Funniest Home Videos beat out NBC’s NFL sports special (Madden NFL 12 Pigskin Pro-Am) by 17%, CBS’ 60 Minutes by 40% and Fox’s animated comedies (American Dad/Bob’s Burger) by 75%.

 

  • The veteran ABC video clip show hit summer-highs in both Total Viewers and Adults 18-49.

 

Surging week to week by 1.0 million viewers and by 18% in Adults 18-49 during the 8pm hour, ABC’s replay Extreme Makeover: Home Edition drew itsbiggest audience this summer and its 2nd-highest young adult number.

 

Opposite stiff competition from NBC’s special preseason NFL game (Saints-Raiders) and MTV’s 2011 Video Music Awards from 9-11pm, the second week of ABC’s Sunday 20/20: The Sixth Sense once again built on its lead-in to stand as the most-watched regular program in its 2-hour time period.  The ABC newsmagazine features stories of extraordinary instinct that uncovers the truth.

 

  • Growing from its week-ago premiere in Total Viewers (+3%), Adults 25-54 (+11%) and Adults 18-49 (+23%), Sunday 20/20: The Sixth Sense achievedsummer-highs for ABC in the time period with regular programming.  In fact for the 2nd week in a row, the new show produced ABC’s largest summertime audience in the time slot with a series in 5 years, and in more than 3 years in Adults 18-49 and Adults 25-54 – since 8/20/06 and 7/6/08, respectively.
 
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