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TV Ratings Sunday: Saints/Raiders Pre-Season Game Puts NBC On Top, 'Big Brother' Slips

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August 29th, 2011


Scoreboard NBC ABC CBS Uni FOX
Adults 18-49: Rating/Share 2.5/7 1.5/4 1.4/4 1.2/3 1.1/3
Adults 18-34: Rating/Share 2.0/6 1.0/3 0.9/3 1.3/4 1.1/3
Total Viewers (million) 7.346 5.959 5.944 3.327 2.365

Due to the nature of live sports programming the ratings for NBC (preseason NFL game) are approximate and subject to more than the typical adjustments in the final numbers. Plus, there were an unknown number of local broadcast Hurricane Irene pre-emptions, which would tend to cause downward adjustments. See below for more information on these Fast Affiliate Ratings.

Though the numbers will be adjusted a bit in the finals, there's no doubt NBC easily won Sunday night both in total viewers and among adults 18-49 with the preseason game between the New Orleans Saints and the Oakland Raiders. Although NBC's preliminary ratings were down vs. last week's preliminaries.

On CBS, Big Brother's 2.9 adults 18-49 rating was down 9% from last Sunday.

ABC's 20/20 The Sixth Sense improved vs. last week. Its 1.6 adults 18-49 was up 23% vs. last Sunday.

The only other original show on broadcast last night, Fox's In the Flow With Affion Crockett, drew just a 1.0 adults 18-49 rating, down 9% vs. last Sunday.

Those wondering about the MTV VMA Awards ratings, we may see the numbers in a press release from MTV today, but if not, we'll certainly see them tomorrow with our regular weekly and Sunday night cable ratings.

Broadcast primetime ratings for Sunday, August 28, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC AMERICA'S FUNNIEST - R 1.4 4 6.04
NBC Madden NFL '12 1.2 4 4.17
CBS 60 Minutes 1.0 3 7.85
FOX American Dad - R 0.8 3 1.77
7:30 ABC AMERICA'S FUNNIEST - R 1.5 5 6.63
NBC Madden NFL '12 1.3 4 4.21
CBS 60 Minutes 1.1 3 7.96
FOX BOB'S Burgers - R 0.8 3 1.83
8:00 CBS Big Brother 13 2.9 8 7.87
NBC NBC NFL PRE-SEASON GAME P 2.6 7 8.17
ABC Extreme Makeover: HOME - R 1.2 3 5.22
FOX THE Simpsons - R 1.1 3 2.73
8:30 NBC NBC NFL PRE-SEASON GAME P 3.2 8 9.18
CBS Big Brother 13 2.9 7 7.63
ABC Extreme Makeover: HOME - R 1.4 4 5.86
FOX The Cleveland Show - R 1.1 3 2.58
9:00 NBC NBC NFL PRE-SEASON GAME P 3.3 8 9.42
ABC SUNDAY 20/20:  THE SIXTH 1.5 4 6.07
FOX Family Guy - R 1.5 4 3.22
CBS THE Good Wife - R 0.8 2 3.67
9:30 NBC NBC NFL PRE-SEASON GAME P 3.1 7 8.59
ABC SUNDAY 20/20:  THE SIXTH 1.6 4 5.99
FOX IN THE FLOW WITH AFFION C 1.0 2 2.06
CBS THE Good Wife - R 0.7 2 3.74
10:00 NBC NBC NFL PRE-SEASON GAME P 2.9 7 8.36
ABC SUNDAY 20/20:  THE SIXTH SENSE 1.5 4 5.53
CBS CSI:  MIAMI - R 0.8 2 4.18
10:30 NBC NBC NFL PRE-SEASON GAME P 2.2 6 6.68
ABC SUNDAY 20/20:  THE SIXTH SENSE 1.8 5 6.34
CBS CSI:  MIAMI - R 0.9 2 4.66

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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