ABC Family Sizzles to Record Ratings Levels in Prime in Summer 2011

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August 30th, 2011

via press release:

ABC Family Sizzles to Record Levels in Prime in Summer 2011

~Is ABC Family’s Most-Watched Summer in Prime in Total Viewers and All Target Demos

~ Posts 7th Straight Summer of Gains in Females 12-34, and 6th Straight in Women 18-34

~Marks 5th Straight Summer of Growth in Total Viewers, Adults 18-34 and Adults 18-49

 

ABC Family is Cable’s No. 2 Network in Prime in Women 18-34, the Network’s Best Competitive Summer Rank Ever; Also Ranks No. 2 in Females 12-34

 

Pretty Little Liars,” “The Secret Life of the American Teenager” and “Switched At Birth” Are Cable’s Top 3 Scripted Series in Women 18-34 and Females 12-34

 

The Nine Lives Of Chloe King” and “The Lying Game” Rank No. 1 in Their Hours

 

Premiere of Original Movie “Cyberbully” is TV’s No. 1 Movie in Females 12-34

 

ABC Family – Summer 2011

 

Powered by a growing slate of original series, including the launches of “Switched At Birth” and “The Nine Lives Of Chloe King” and the return ofPretty Little LiarsandThe Secret Life of the American Teenager,ABC Family delivered its largest summer audience on record in Prime in Total Viewers (1.48 million), Adults 18-34 (431,000), Adults 18-49 (705,000) and Viewers 12-34 (698,000) -- and with all three key female targets: Women 18-34 (302,000), Women 18-49 (486,000) and Females 12-34 (520,000).

 

ABC Family earned its best competitive summer rank of all time in Prime in Women 18-34 (No. 2), and was also cable’s No. 2 network in Females 12-34.

 

  • This marked ABC Family’s 5th consecutive summer delivering record levels in Total Viewers, Adults 18-34, Adults 18-49 and Women 18-49, the 6th consecutive summer in Women 18-34, and the 8th in a row in Females 12-34.

 

  • Year to year, ABC Family registered across-the-board increases in Prime, including by 8% in Adults 18-34 (431,000 vs. 399,000), by 4% in Adults 18-49 (705,000 vs. 681,000) and by 5% in Viewers 12-34 (698,000 vs. 666,000).

 

Program Highlights

 

  • In Women 18-34, “Pretty Little Liars” (1.05 million/3.1 rating), “The Secret Life of the American Teenager” (1.03 million/3.0 rating) and “Switched At Birth (996,000/2.9 rating) were summer’s Top 3 scripted basic cable series.

 

  • In Females 12-34, “Pretty Little Liars” (2.08 million/4.5 rating), Switched At Birth (1.67 million/3.6 rating) andThe Secret Life of the American Teenager” (1.65 million/3.6 rating) were summer’s Top 3 scripted basic cable series.

 

  • Newcomer “The Nine Lives Of Chloe King” ranked No. 1 across all cable on Tuesdays at 9 o’clock among Females 12-34 (847,000/1.8 rating) and Female Teens (487,000/4.1 rating).

 

  • Launching in mid-August, to date, “The Lying Game” is cable’s No. 1 program on Mondays at 8 o’clock in Females 12-34 (789,000/1.7 rating) and Female Teens (434,000/3.6 rating).

 

  • The debut of original movie “Cyberbully” (7/17/11) stood as summer’s No. 1 TV movie in Females 12-34 (1.72 million/3.7 rating) and Female Teens (1.04 million/8.7 rating), and was the No. 2 TV movie in Women 18-34 (678,000/2.0 rating) and Women 18-49 (1.10 million/1.7 rating),

 

Source: Nielsen Media Research (National Ratings, Summer 11: 5/30/11-8/29/10, Most Current: Live + SD, blended with Live + 7, when available.

 
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