'America's Got Talent' Paces NBC's Primetime Ratings Week Of Aug. 22-28

Categories: Press Releases

Written By

August 30th, 2011

via press release:

'TALENT' PACES NBC’S PRIMETIME WEEK OF AUG. 22-28

THE TUESDAY EDITION OF ‘AMERICA’S GOT TALENT’ IS THE #1 PROGRAM OF THE WEEK ON THE BROADCAST NETWORKS IN BOTH ADULTS 18-49 AND TOTAL VIEWERS

NBC PROGRAMS THE TOP TWO TELECASTS OF THE WEEK AND THREE OF THE TOP FIVE ON THE BROADCAST NETWORKS IN ADULTS 18-49 AND TOTAL VIEWERS

‘NBC Sunday Night Football’ SAINTS-RAIDERS GAME IS THE #2 PROGRAM OF THE WEEK IN ADULTS 18-49

WEDNESDAY’S ‘AMERICA’S GOT TALENT’ IS THE #2 SHOW OF THE WEEK IN TOTAL VIEWERS

THE TUESDAY AND WEDNESDAY EDITIONS OF ‘AMERICA’S GOT TALENT’ POST DOUBLE-DIGIT GROWTH WEEK-TO-WEEK IN ADULTS 18-49 AND TOTAL VIEWERS

NBC RANKS #2 FOR THE WEEK IN ADULTS 18-49, TOTAL VIEWERS AND OTHER KEY MEASURES, AND TIES FOR #1 AMONG THE BROADCAST NETWORKS IN ADULTS 18-34

UNIVERSAL CITY, Calif. – August 30, 2011 – Paced by the Tuesday and Wednesday editions of “America’s Got Talent” and the “NBC Sunday Night Football” preseason Saints-Raiders game, which were all among the top telecasts of the week in adults 18-49, total viewers and other key measures, NBC averaged a 1.6 rating, 5 share in adults 18-49 and 5.5 million viewers overall for the week of August 22-28, according to in-home viewing figures from Nielsen Media Research.

For the week, NBC ranked #2 among ABC, CBS, NBC, Fox and CW in adults 18-49, adults 25-54, total viewers and other key measures and tied for #1 in adults 18-34 and men 18-49, while ranking #1 outright among women 18-34.

NBC placed three primetime telecasts in the top five on the broadcast networks this week in the key demographic of adults 18-49, including the #1 and #2 shows of the week. Tuesday’s edition of “America’s Got Talent” ranked #1, the “NBC Sunday Night Football” preseason game in which the New Orleans Saints defeated the Oakland Raiders 40-20, ranked #2 and the Wednesday “America’s Got Talent” Results Show ranked #5 (tied). Also ranking among the top programs of the week in adults 18-49 was Monday’s telecast of “American Ninja Warriors,” which ranked #15 (rankings exclude all football pre-game and post-game telecasts).

With 12.0 million and 11.1 million viewers respectively, the Tuesday and Wednesday editions of “America’s Got Talent” were the #1 and #2 programs of the week in total viewers. “NBC Sunday Night Football” (9.3 million) ranked #4.

This marks the 11th consecutive week (since the week of June 13-19) that NBC has programmed the #1 telecast of the week on the broadcast networks in both adults 18-49 and total viewers.

Primetime averages for the week of August 22-28 in adults 18-49 were CBS (1.7/5), NBC (1.6/5), ABC (1.4/4), Fox (1.1/3) and CW (0.3/1). In overall total viewers the weekly averages were CBS (6.4 million), NBC (5.5 million), ABC (5.0 million), Fox (3.1 million) and CW (0.8 million).

NBC highlights for the week of August 22-28:

* On Monday, "American Ninja Warriors" scored NBC’s highest 18-49 rating in the Monday 9-11 p.m. ET time period in seven weeks (since July 4). From its first half-hour to its fourth, "American Ninja Warrior" grew by 36 percent in adults 18-49 and 24 percent in total viewers. In its final hour, "American Ninja Warrior" ranked #1 among ABC, CBS and NBC in virtually all key demographics, including adults 18-49, adults 18-34 and adults 25-54.

* On Tuesday, "America's Got Talent" was the #1 show of the night in adults 18-49, total viewers and other key measures. “Talent” ranked #1 in its two-hour time period among ABC, CBS, NBC, Fox and CW in all key measures -- adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54, and total viewers -- as well as among teens 12-17 and kids 2-11.

* Week to week, the Tuesday edition of "America's Got Talent" was up 18 percent in adults 18-49 and 15 percent or 1.6 million persons in total viewers. Versus the same night last year, “America’s Got Talent” was up 6 percent in adults 18-49 and 11 percent or 1.2 million persons in total viewers.

* In it second hour from 10-11 p.m. Tuesday night, “America’s Got Talent” beat the ABC-CBS competition combined in adults 18-49, total viewers and all other key categories.

* NBC ranked #1 Tuesday night in adults 18-49, adults 25-54, total viewers and other key measures. This marks the network's 13th consecutive Tuesday win in total viewers.

* On Wednesday, the "America's Got Talent" Results Show grew week to week by 16 percent in adults 18-49 and 14 percent or 1.4 million persons in total viewers, to score its top Wednesday results in both measures in six weeks. Versus the same night last year, the Wednesday “Talent” was up 7 percent in adults 18-49 and 6 percent in total viewers.

* Wednesday’s “America's Got Talent" ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in all key measures -- adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54, and total viewers -- as well as among teens 12-17 and kids 2-11. In adults 18-49, the "Talent" advantage in the hour was 81 percent and in total viewers, "Talent'" more than doubled its closest broadcast competitor.

* "America’s Got Talent" was the #1 show on television Wednesday night in total viewers and tied as the #1 show of the night in adults 18-49.

* Also on Wednesday, "Minute To Win It” clocked NBC's top results in this time period in both adults 18-49 and total viewers since June 29, the night of "The Voice" finale. Week to week, "Minute" ticked off increases of 15 percent in adults 18-49 and 23 percent or more than 1.0 million persons in total viewers. "Minute" ranked #2 in its hour among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key ratings measures, behind only CBS’s “Big Brother.”

* Additionally on Wednesday, an encore telecast of "Law & Order: Special Victims Unit" ranked #1 in the hour among ABC, CBS and NBC in adults 18-49 and numerous other key measures.

* NBC ranked #1 in primetime Wednesday night in adults 18-49, adults 25-54, total viewers and other key measures.

* On Friday, "Dateline NBC" reported the #1 rating of the night among non-sports telecasts on ABC, NBC Fox and CW in adults 18-49, marking the 10th time this summer “Dateline” has been #1 or tied for #1 among Friday non-sports programs.

* On Sunday, NBC Sports’ coverage of the New Orleans Saints-Oakland Raiders preseason game scored the second highest results in adults 18-49 and total viewers for any NFL preseason game so far this season, second only to NBC’s “Sunday Night Football” Chargers-Cowboys telecast of last week.

* Sunday’s Saints-Raiders matchup led NBC to a primetime win in adults 18-49, total viewers and other key measures. NBC topped its closest primetime competitor Sunday night by 73 percent in adults 18-49 and 25 percent in total viewers.

Ratings reflect “live plus same day” data unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”

Additional NBC highlights for the week of August 22-28:

On Monday, August 22 from 8-9 p.m. ET, an encore telecast of "America's Got Talent" delivered a 1.0 rating, 3 share in adults 18-49 and 4.0 million viewers.

Monday from 9-11 p.m. ET, "American Ninja Warriors" (1.7/5 in 18-49, 4.1 million viewers overall) scored NBC’s highest 18-49 rating in this time period in seven weeks (since July 4). From its first half-hour to its fourth, "American Ninja Warrior" grew by 36 percent in adults 18-49 (to a 1.9 rating from a 1.4) and increased by 24 percent in total viewers (4.496 million vs. 3.638 million). In its final hour from 10-11 p.m. ET, "American Ninja Warrior" ranked #1 among ABC, CBS and NBC in virtually all key demographics -- adults, men and women 18-49; adults, men and women 18-34; and adults and men 25-54.

On Tuesday, August 23 from 8-9 p.m. ET, "It's Worth What?" averaged a 1.1/3 in 18-49 and 4.3 million viewers overall. "It's Worth What?" matched its 18-49 rating of the prior week and increased week to week by 3 percent in total viewers (4.318 million vs. 4.172 million).

Tuesday from 9-11 p.m. ET, “America's Got Talent” (3.3/9 in adults 18-49, 12.0 million viewers overall) ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in all key measures -- adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54, and total viewers -- as well as among teens 12-17 and kids 2-11.

"America's Got Talent" was the #1 show of the night in adults 18-49, total viewers and other key measures.

Week to week, "America's Got Talent" was up 18 percent in adults 18-49 (to a 3.3 rating from a 2.8) and 15 percent or 1.6 million persons in total viewers (11.992 million vs. 10.395 million). Versus the same night last year, “America’s Got Talent” was up 6 percent in adults 18-49 (3.3 rating vs. a 3.1 on August 24, 2010) and up 11 percent or 1.2 million persons in total viewers (11.992 million vs. 10.795 million).

In the 10-11 p.m. ET hour "Talent" beat the ABC-CBS competition combined in adults 18-49 (3.5 vs. a combined 2.4), total viewers (12.3 million vs. a combined 10.9 million) and all other key categories. From its first hour to its second, "Talent" grew in all key ratings categories, including a gain of 17 percent in adults 18-49 (to a 3.5 from a 3.0).

NBC ranked #1 for the night in adults 18-49, adults 25-54, total viewers and other key measures. This marks the network's 13th consecutive Tuesday win in total viewers.

On Wednesday, August 24 at 8 p.m. ET, "Minute To Win It" (1.5/5 in adults 18-49, 5.8 million viewers overall) clocked NBC's top results in this time period in both adults 18-49 and total viewers in eight weeks, since June 29, the night of "The Voice" finale. Week to week, "Minute" ticked off increases of 15 percent in adults 18-49 (to a 1.5 rating from a 1.3) and 23 percent or more than 1.0 million persons in total viewers (5.787 million vs. 4.721 million).

From its first half-hour to its second, “Minute” increased in every key ratings category, including gains of 21 percent in 18-49 rating (to a 1.7 from a 1.4) and 14 percent in total viewers (6.168 million vs. 5.406 million). "Minute To Win It" ranked #2 in the hour among ABC, CBS, NBC, Fox and CW in adults 18-49, total viewers and all other key ratings measures.

Wednesday at 9 p.m. ET, the "America's Got Talent" Results Show (2.9/8 in 18-49, 11.1 million viewers overall) grew week to week by 16 percent in adults 18-49 (2.8 vs. 2.5) and 14 percent or 1.4 million persons in total viewers (11.121 million vs. 9.742 million) to score its top Wednesday results in both measures in six weeks (since July 13). Versus the same night last year, the Wednesday “America’s Got Talent” was up 7 percent in adults 18-49 (2.9 rating vs. a 2.7 on August 25, 2010) and up 6 percent in total viewers (11.121 million vs. 10.524 million).

“America's Got Talent" ranked #1 in the time period among ABC, CBS, NBC, Fox and CW in all key measures -- adults, men and women 18-49; adults, men and women 18-34; adults, men and women 25-54, and total viewers -- as well as among teens 12-17 and kids 2-11. In adults 18-49, the "Talent" advantage in the hour was 81 percent (2.9 vs. a 1.6 for ABC's second-place combo of an encore "Modern Family" and an original "Happy Endings"). In total viewers, "Talent'" more than doubled its closest broadcast competitor (11.121 million vs. 5.133 million for CBS's "Criminal Minds" encore). "America's Got Talent" built on its lead-in by 93 percent in 18-49 rating and 92 percent in total viewers.

"Talent" was the #1 show of the night in total viewers and tied as the #1 show of the night in adults 18-49 (tied with CBS's "Big Brother," also a 2.9 in 18-49 from 8-9 p.m.).

At 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" (1.5/4 in 18-49, 5.2 million viewers overall) ranked #1 in the hour among ABC, CBS and NBC in adults 18-49, adults 18-34 and numerous other key measures.

NBC ranked #1 in primetime Wednesday night in adults 18-49, adults 25-54, total viewers and other key measures.

On Thursday, August 25 at 8 p.m. ET, a rebroadcast of “Community” averaged a 0.6/2 in 18-49 and 2.0 million viewers overall. At 8:30 p.m., a rebroadcast of “Parks and Recreation” (0.7/2 in 18-49, 1.7 million viewers overall) built on its lead-in by 17 percent in 18-49 rating.

Thursday from 9-9:31 p.m. ET, an encore telecast of “The Office” (1.0/3 in 18-49, 2.5 million viewers overall) built on its lead-in by 43 percent in 18-49 rating and 47 percent in total viewers. From 9:31-10 p.m. a rebroadcast of “30 Rock” delivered a 0.8/23 in 18-49 and 2.1 million viewers overall.

Thursday at 10 p.m. ET, an encore telecast of “Law & Order: Special Victims Unit” (0.8/2 in 18-49, 3.1 million viewers overall) increased from its first half-hour to its second by 29 percent in 18-49 rating (to a 0.9 from a 0.7) and 22 percent in total viewers (3.458 million vs. 2.841 million).

On Friday, August 26 at 8 p.m. ET, “Friends With Benefits” delivered a 0.7/3 in 18-49 and 2.6 million viewers overall. “Friends With Benefits” grew in the time period week to week by 40 percent in 18-49 rating (to a 0.7 from a 0.5) and 31 percent in total viewers (2.579 million vs. 1.975 million). At 8:30, a second episode of "Friends With Benefits" averaged a 0.6/2 in 18-49 and 2.0 million viewers overall. The 8:30 “Friends With Benefits” was up week to week by 20 percent in 18-49 rating (0.6 vs. 0.5) and 26 percent in total viewers (1.953 million vs. 1.544 million).

Friday from 9-11 p.m. ET, "Dateline NBC" (1.4/5 in 18-49, 5.8 million viewers overall) reported the #1 non-sports rating of the night on ABC, NBC, Fox or CW in adults 18-49, adults 25-54 and total viewers. It’s the 10th time this summer “Dateline NBC” has ranked #1 or tied for #1 among all non-sports Friday telecasts on ABC, CBS, NBC, Fox and CW. "Dateline" matched its highest 18-49 rating for a Friday telecast since July 8 and delivered its biggest overall Friday audience since that same date.

“Dateline NBC” also ranked #1 in the time period among non-sports programs on ABC, NBC, Fox and CW in adults 18-49, adults 25-54, total viewers and other key measures.

This marks the eighth week in a row and the 11th time in its last 12 telecasts that Friday’s “Dateline” has ranked #1 or tied for #1 in the slot among non-sports programs on ABC, CBS, NBC and Fox in adults 18-49.

On Saturday, August 27 from 8-10 p.m. ET, an encore telecast of the NBC Movie of the Week “A Walk in My Shoes” averaged a 0.4/1 in 18-49 and 2.2 million viewers overall. “A Walk in My Shoes” was cleared in 85 percent of the country.

Saturday at 10 p.m. ET, an encore telecast of "Law & Order: Special Victims Unit" averaged a 0.6/2 in 18-49 and 3.3 million viewers overall. From its first half-hour to its second, “SVU” grew by 40 percent in 18-49 rating (to a 0.7 from a 0.5) and 19 percent in total viewers (3.614 million vs. 3.038 million). “SVU” was cleared in 78 percent of the country.

On Sunday, August 28, from 8:08-11:02 p.m. ET, NBC Sports’ coverage of the New Orleans Saints-Oakland Raiders “Sunday Night Football” preseason game averaged a 3.2/8 in 18-49, 9.3 million viewers overall and a 5.6/9 household rating/share.

Sunday’s Saints-Raiders match-up scored the second highest results in adults 18-49 and total viewers for any NFL preseason game so far this season, second only to NBC’s “Sunday Night Football” Chargers-Cowboys telecast of last week.

Sunday’s game was the #1 telecast of the night on the broadcast networks in adults 18-49 and total viewers and dominated its time period.

NBC ranked #1 among the broadcast networks Sunday night in adults 18-49, adults 18-34, adults 25-54, total viewers and all key adult-male demographics – men 18-34, 18-49 and 25-54. NBC also tied for #1 in primetime among women 18-49 and ranked #1 outright among the broadcast networks in women 18-34. In adults 18-49, NBC’s margin of victory over its closest Sunday competitor was 73 percent (2.6 vs. a 1.5 for ABC). In total viewers, NBC topped its nearest primetime rival by 25 percent or more than 1.5 million persons (7.5 million vs. 6.0 million for CBS).

Also on Sunday from 7-8 p.m. ET, the NBC Sports special “Madden NFL 12 Pigskin Pro-Am” averaged a 0.8/3 in 18-49, 2.6 million viewers overall and a 1.6/3 in households. From 8-8:08 p.m. ET, “NBC Sunday Night Football Pre Kickoff” averaged a 2.0/6 in 18-49, 6.5 million viewers overall and a 3.9/7 in households.

WEEKLY AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

CBS 1.7/5, 2.2 million

NBC 1.6/5, 2.1 million

ABC 1.4/4, 1.9 million

Fox 1.1/3, 1.5 million

CW 0.3/1, 0.4 million

Each rating point equals 1.31 million viewers

ADULTS 25-54

CBS 2.1/6, 2.6 million

NBC 1.9/5, 2.4 million

ABC 1.8/5, 2.2 million

Fox 1.3/3, 1.6 million

CW 0.3/1, 0.4 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 2.2/6, 6.4 million

NBC 1.9/5, 5.5 million

ABC 1.7/5, 5.0 million

Fox 1.0/3, 3.1 million

CW 0.3/1, 0.8 million

Each rating point equals 2.95 million viewers

2010-11 SEASON AVERAGES
Average rating, share and audience in each category

ADULTS 18-49

Fox 3.0/9, 4.0 million

CBS 2.5/7, 3.3 million

ABC 2.3/7, 3.0 million

NBC 2.1/6, 2.8 million

CW 0.8/2, 1.0 million

Each rating point equals 1.31 million viewers

ADULTS 25-54

Fox 3.4/9, 4.2 million

CBS 3.3/9, 4.1 million

ABC 2.8/7, 3.5 million

NBC 2.6/7, 3.2 million

CW 0.7/2, 0.9 million

Each rating point equals 1.24 million viewers

TOTAL VIEWERS

CBS 3.5/9, 10.2 million

Fox 2.9/7, 8.4 million

ABC 2.6/7, 7.7 million

NBC 2.3/6, 6.7 million

CW 0.6/1, 1.7 million

Each rating point equals 2.95 million viewers

 
© 2014 Tribune Digital Ventures