Disney Channel Scorches the Competition in Summer 2011

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August 30th, 2011

via press release:

 

Disney Channel Scorches the Competition in Summer 2011

 

Disney Channel is TV’s No. 1 Network in Total Day Among Tweens 9-14

for the 6th Consecutive Summer and for the 3rd Straight Among Kids 6-11

 

“A.N.T. Farm” and “Phineas and Ferb” Tie as TV’s No. 1 Series in Kids 6-11;

“A.N.T. Farm” and “Good Luck Charlie” Tie as TV’s Top 2 Series in Tweens 9-14

 

Phineas and Ferb the Movie: Across the 2nd Dimension” is TV’s No. 1 Telecast in Kids 6-11 and Tweens 9-14, and Cable’s No. 1 Scripted Telecast in Total Viewers

 

Disney Channel – Summer 2011

 

During Summer 2011, Disney Channel ranked as TV’s No. 1 network in Total Day for the 6th consecutive summer in Tweens 9-14 (656,000/2.7 rating) and for the 3rd straight summer in Kids 6-11 (825,000/3.3 rating), closing out the summer with an 11-week win streak in both key demos. In addition, this was the network’s most-watched summer on record in Kids 6-11.

 

In Prime Disney Channel easily dominated the competition, ranking No. 1 in both Kids 6-11 (1.27 million/5.1 rating) and Tweens 9-14 (975,000/4.0 rating). In Total Viewers (2.7 million) the channel ranked as cable’s No. 2 network for the 4th consecutive summer.

 

  • The premiere of original movie “Phineas and Ferb the Movie: Across the 2nd Dimension” was TV’s No. 1 telecast of Summer 2011 in Kids 6-11 (4.7 million/18.9 rating) and Tweens 9-14 (3.6 million/14.87 rating), and the No. 1 scripted cable telecast in Total Viewers (10.7 million).

 

  • As a reminder, Phineas and Ferb the Movie: Across the 2nd Dimension” is the most-watched animated cable telecast on record in Kids 2-11 (6.233 million), and the No. 2 animated cable telecast in Kids 6-11 and Tweens 9-14.

 

  • Phineas and Ferb the Movie: Across the 2nd Dimension” is cable’s No. 5 movie of all time in Total Viewers (10.8 million).

 

  • Disney Channel owned TV’s Top 9 series during summer in Kids 6-11 with the Top 5 below:

 

 

 

  • Disney Channel owned TV’s Top 11 series during summer in Tweens 9-14 with the Top 5 below:

 

 

 

 

Source: Nielsen Media Research, most current; Summer 11: 5/30/11-8/28/11; Summer 10: 5/31-8/29/10; Ratings based on national rating unless otherwise noted.  Total Day ranks includes ties based on rating. Kids 6-11/Tween 9-14 program ranks based on trackage level data, minimum 5 telecasts

 
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