Disney XD Sizzles to its Biggest Summer Ratings on Record

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August 30th, 2011

via press release:

Disney XD Sizzles to its Biggest Summer on Record

~Delivers its Top 3 Months and Top 10 Weeks on Record in Total Day in Target Kids

~Is Cable’s Growth Leader in Total Day Across All Kid Demos

 

Debut of “Phineas and Ferb the Movie: Across the 2nd Dimension”

is Disney XD’s No. 2 Telecast of All Time in Boys 6-11

 

During the Summer, Airings of “Kickin It” on 6/20, 7/18 and 7/25 Are Disney XD’s Top 3 Live-Action Telecasts Ever in Kids 6-14, Kids 6-11 and Tweens 9-14

 

Summer 2011

 

Powered by record-setting performances of key series “Kickin’ It,” “Pair of Kings” and “Zeke and Luther,” and the debut of “Phineas and Ferb the Movie: Across the 2nd Dimension,” Disney XD recorded its Top 3 months and Top 10 weeks in the network’s history in Total Day in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 9 of its Top 10 weeks ever in Boys 6-14 and Boys 6-11, driving the network to its biggest Summer on record across the board.

 

  • In Total Day, Summer 11 wrapped as Disney XD’s most-watched summer on record across the board: Total Viewers (380,000), Kids 6-14 (218,000), Boys 6-14 (132,000), Kids 6-11 (179,000), Boys 6-11 (109,000), Tweens 9-14 (140,000) and Boys 9-14 (85,000).

 

  • Disney XD was cable’s growth leader among all kid networks for the third consecutive summer in Total Day: +42% in Kids 6-14 (218,000 vs. 153,000), +32% in Boys 6-14 (132,000 vs. 100,000), +46% in Kids 6-11 (179,000 vs. 123,000), +38% in Boys 6-11 (109,000 vs. 79,000), +46% in Tweens 9-14 (140,000 vs. 96,000) and +35% in Boys 9-14 (85,000 vs. 63,000).

 

  • In Prime, Summer 11 wrapped as Disney XD’s most-watched summer on record across the board: Total Viewers (417,000), Kids 6-14 (247,000), Boys 6-14 (152,000), Kids 6-11 (203,000), Boys 6-11 (126,000), Tweens 9-14 (158,000) and Boys 9-14 (97,000).

 

Programming Highlights

 

  • On August 13, the premiere of “Phineas and Ferb the Movie: Across the 2nd Dimensionranked as the network’s No. 2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its No. 1 movie telecast ever in Kids 6-11 (858,000/2.3 rating).

 

  • Disney XD’s No. 1 original series to date, several episodes of “Kickin’ It” ranked as Disney XD’s No. 1 live-action telecast ever: Kids 6-14 (950,000 on 7/18/11), Kids 6-11 (806,000 on 6/20/11) and Tweens 9-14 (675,000 on 7/25/11).

 

  • Twice during Summer 2011, “Zeke and Lutherhit series highs for two consecutive weeks in Kids 6-11 and Boys 6-11 (7/18/11 and 7/25/11).

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland, The Netherlands and Canada.

 

Source: NMR, final national U.S. ratings, most current, Summer 11: 5/30-8/28/11, most current; Summer 10: 5/31-8/29/10, Live + 7.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).

 
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