Disney XD Sizzles to its Biggest Summer Ratings on Record

via press release:

Disney😄 Sizzles to its Biggest Summer on Record

~Delivers its Top 3 Months and Top 10 Weeks on Record in Total Day in Target Kids

~Is Cable’s Growth Leader in Total Day Across All Kid Demos

 

Debut of “Phineas and Ferb the Movie: Across the 2nd Dimension”

is Disney😄’s No. 2 Telecast of All Time in Boys 6-11

 

During the Summer, Airings of “Kickin It” on 6/20, 7/18 and 7/25 Are Disney😄’s Top 3 Live-Action Telecasts Ever in Kids 6-14, Kids 6-11 and Tweens 9-14

 

Summer 2011

 

Powered by record-setting performances of key series “Kickin’ It,” “Pair of Kings” and “Zeke and Luther,” and the debut of “Phineas and Ferb the Movie: Across the 2nd Dimension,” Disney😄 recorded its Top 3 months and Top 10 weeks in the network’s history in Total Day in Kids 6-14, Kids 6-11, Tweens 9-14 and Boys 9-14, and 9 of its Top 10 weeks ever in Boys 6-14 and Boys 6-11, driving the network to its biggest Summer on record across the board.

 

  • In Total Day, Summer 11 wrapped as Disney😄’s most-watched summer on record across the board: Total Viewers (380,000), Kids 6-14 (218,000), Boys 6-14 (132,000), Kids 6-11 (179,000), Boys 6-11 (109,000), Tweens 9-14 (140,000) and Boys 9-14 (85,000).

 

  • Disney😄 was cable’s growth leader among all kid networks for the third consecutive summer in Total Day: +42% in Kids 6-14 (218,000 vs. 153,000), +32% in Boys 6-14 (132,000 vs. 100,000), +46% in Kids 6-11 (179,000 vs. 123,000), +38% in Boys 6-11 (109,000 vs. 79,000), +46% in Tweens 9-14 (140,000 vs. 96,000) and +35% in Boys 9-14 (85,000 vs. 63,000).

 

  • In Prime, Summer 11 wrapped as Disney😄’s most-watched summer on record across the board: Total Viewers (417,000), Kids 6-14 (247,000), Boys 6-14 (152,000), Kids 6-11 (203,000), Boys 6-11 (126,000), Tweens 9-14 (158,000) and Boys 9-14 (97,000).

 

Programming Highlights

 

  • On August 13, the premiere of “Phineas and Ferb the Movie: Across the 2nd Dimensionranked as the network’s No. 2 telecast on record in Boys 6-11 (455,000/3.6 rating), and its No. 1 movie telecast ever in Kids 6-11 (858,000/2.3 rating).

 

  • Disney😄’s No. 1 original series to date, several episodes of “Kickin’ It” ranked as Disney😄’s No. 1 live-action telecast ever: Kids 6-14 (950,000 on 7/18/11), Kids 6-11 (806,000 on 6/20/11) and Tweens 9-14 (675,000 on 7/25/11).

 

  • Twice during Summer 2011, “Zeke and Lutherhit series highs for two consecutive weeks in Kids 6-11 and Boys 6-11 (7/18/11 and 7/25/11).

Disney😄 is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney😄 branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney😄 is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney😄 channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland, The Netherlands and Canada.

 

Source: NMR, final national U.S. ratings, most current, Summer 11: 5/30-8/28/11, most current; Summer 10: 5/31-8/29/10, Live + 7.  Prime: M-Su., 8-11:00 p.m.; Total Day, M-Su, 6 a.m. – 6 a.m.).

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