Driven By ‘Pawn Stars,’ ‘American Pickers,’ ‘Ice Road Truckers’ & More History Has Its Best Ratings Summer Of All Time
via press release:
HISTORY® CONTINUES RATINGS SUCCESS WITH BEST SUMMER OF ALL TIME
TOP TWO IN ALL KEY DEMOS
Success driven by Pawn Stars, American Pickers, Ice Road Truckers, American Restoration And Top Gear
New York, August 30, 2011 – HISTORY has secured its best summer delivery ever averaging 1.0 million Adult 25-54 impressions from June through August. This is an increase of +27% vs. summer 2010. The network was also up by +29% among Adults 18-49. Additionally, HISTORY was also the #1 network in prime this summer among M25-54 and M18-49 vs. all cable networks.
Competitively, HISTORY ranked in the top two among all key demographics for the summer:
- Adults 25-54 #2
- Adults 18-49 #2
- M25-54 #1
- M18-49 #1
HISTORY had three of the top six series on cable among Adults 25-54 and Adults 18-49 this summer including: PAWN STARS (3.3 million Adults 25-54, 3.1 million Adults 18-49), AMERICAN PICKERS (2.5 million Adults 25-54, 2.2 million Adults 18-49) and SWAMP PEOPLE (2.3 million Adults 25-54, 2.3 million Adults 18-49).
Additionally, the second season of TOP GEAR and the fifth season of ICE ROAD TRUCKERS have added to HISTORY’s success this summer with IRT averaging 1.7 million A25-54 and 1.5 million A18-49 up +13% and 15% vs. the comparable period last year; and Top Gear averaging 1.2 million in both A25-54 and A18-49, up over +35% vs. season 1.