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Hurricane Irene Blows Cable News Ratings Up For Saturday-Sunday, August 27-28, 2011

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August 30th, 2011

Nothing boosts cable news ratings like a nice visual disaster. Or near disaster!

Live + Same Day Cable News Ratings for Saturday & Sunday, August 27-28, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,512  476  754
CNN  1,479  575  783
MSNBC  559  203  288
CNBC  119  52  70
FBN  25  9  15
HLN  369  129  189
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,617  466  799
CNN  1,866  718  935
MSNBC  692  266  367
CNBC  179  81  102
FBN  42  7  19
HLN  455  140  237
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,295  373  642
CNN  1,186  459  615
MSNBC  448  186  254
CNBC  173  76  79
FBN  32  7  15
HLN  285  103  141
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,087  256  445
CNN  1,037  343  513
MSNBC  409  218  235
CNBC  238  96  100
FBN  51  10  17
HLN  300  63  110

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Note that MSNBC weekend programming after noon isn't live news like their weekday programming. It's specials and documentaries.
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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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