Hurricane Irene Blows Cable News Ratings Up For Saturday-Sunday, August 27-28, 2011

Nothing boosts cable news ratings like a nice visual disaster. Or near disaster!

Live + Same Day Cable News Ratings for Saturday & Sunday, August 27-28, 2011

Saturday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,512  476  754
CNN  1,479  575  783
MSNBC  559  203  288
CNBC  119  52  70
FBN  25  9  15
HLN  369  129  189
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,617  466  799
CNN  1,866  718  935
MSNBC  692  266  367
CNBC  179  81  102
FBN  42  7  19
HLN  455  140  237
Sunday
P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,295  373  642
CNN  1,186  459  615
MSNBC  448  186  254
CNBC  173  76  79
FBN  32  7  15
HLN  285  103  141
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  1,087  256  445
CNN  1,037  343  513
MSNBC  409  218  235
CNBC  238  96  100
FBN  51  10  17
HLN  300  63  110


Note that MSNBC weekend programming after noon isn’t live news like their weekday programming. It’s specials and documentaries.

For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

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