via press release:
MTV’S ALL NEW MONDAY NIGHT LINE-UP SCORES KILLER RATINGS
New Series “” Is the #1 TV Show of the Day, “Death Valley” Debuts as the #1 Cable Show in its Time Period,
And the Premiere of “Cuff’d” Improves its Time Slot by 44%
SANTA MONICA, CA (August 30, 2011) – MTV continues its ratings roll with the premiere of an all-new Monday night lineup, featuring Rob Dyrdek’s hilarious new viral video series “;” new scripted horror-comedy series “Death Valley;” and new police ride-along docu-series “Cuff’d.” More than 3 million viewers tuned-in for the premiere of “ ,” which kicked off the 10:00 p.m. hour. With a 2.8 P12-34 and 2.2 million P12-34 viewers, ” ” is the #1 show of the day across all TV. The debut of “Death Valley” delivered a 1.8 P12-34 rating, retaining two-thirds of its lead-in and ranking #1 in its time slot across cable. “Death Valley” averaged nearly two million viewers and joins MTV’s stable of hit new scripted series including “ ” and “ .” “Cuff’d” capped off the night at 11:00 pm. with a 1.3 P12-34 rating, improving its time slot by 44%.
New episodes of “,” “Death Valley” and “Cuff’d” will air next Monday, September 5, starting at 10:00 p.m. ET/PT on MTV.
On the heels of the highest-rated season of “Rob Dyrdek’s Fantasy Factory” to date, “Ridiculousness,” from the producers of “Jackass” and “Fantasy Factory,” features Rob Dyrdek’s unique take on some of today’s funniest amateur viral videos and builds them into episodes of edgy, funny and timeless television. Each episode features Rob’s unique style and infectious energy as he breaks down amusing web clips by putting them in segments such as “Redneck Good Times,” “Worst Case Scenario,” “Ridiculousness in Training,” “Pogo Stuck,” “Hot Mess,” “What Happened Last Night,” and many more. Featuring commentary from co-hosts Sterling “Steelo” Brim, Chanel “West Coast” (the rapping receptionist from “Fantasy Factory”) and complete with a studio audience, the series also includes appearances by some of Rob’s closest friends.
Viewers are taken to a place they’ve never been before with MTV’s new horror-comedy “Death Valley.” The scripted series follows the ‘Undead Task Force’ (UTF), a newly formed division of the LAPD, documentary-style, as they capture the monsters that roam the streets of California’s San Fernando Valley. In a world where vampires, werewolves and zombies live freely, “Death Valley” is a fun, comedic non-stop thrill ride featuring chases, hardcore kills and bizarre encounters.
Each episode of “Cuff’d” features approximately six different young perpetrators from distinct regions of the country engaging with their arresting officers as they ride in police cruisers on the way to central booking. These interactions are both revealing and intense, as youth offenders open up about their lives and process the mistakes that have brought them to this critical point – while police officers offer advice and guidance. Although most of the suspects featured are first-time offenders – the uncertainty of their predicaments often creates deeply emotional, dramatic, and humorous responses that serve as windows into the lives of young people who have veered off-course.
Source: The Nielsen Company. Live+SD P12-34 coverage ratings. 08/29/11. Based on P12-34 000s. “Cuff’d” prior four week time period average = Mon/11P-11:30P, 08/01/11-08/28/11.
MTV is the world’s premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy®, Grammy® and Peabody® award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV’s sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is the leading destination for music, news and pop culture. MTV is part of MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), one of the world’s leading creators of programming and content across all media platforms. For more information, go to www.mtvpress.com or follow us on Twitter @MTVPress.