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Sunday Cable : 'Video Music Awards,' 'True Blood,' 'Kardashians,' 'Entourage,' 'Breaking Bad,' 'Leverage' & Much More

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August 30th, 2011

With MTV's top viewership ever, the Video Music Awards had no competition for Sunday night's top cable (or broadcast) ratings, drawing a 6.2 rating for adults 18-49. Warming up for the VMAs saw strong outings by both a special Jersey Shore and the VMA Preshow.

Against the MTV onslaught, True Blood slipped two tenths vs. last week to a 2.9 adults 18-49 rating. Viewership fell from a series high 5.526 million viewers, to a still very strong 5.3 million.

Keeping Up with the Kardashians tumbled 25% from Kim's wedding weekend last week to a 1.5 adults 18-49 rating. Entourage slipped two tenths to a 1.3 adults 18-49 rating. Real Housewives of New Jersey was was down 0.3 to a 1.0 adults 18-49 rating. Curb Your Enthusiasm was down a tenth to a 0.9 adults 18-49 rating.  Leverage was steady with another 0.9 adults 18-49 rating at 9pm, and Breaking Bad bucked the VMA competition trend rising a tenth to a 0.8 adults 18-49 rating.

The Weather Channel and other cable news shows continued to benefit from coverage of Hurricane Irene.

We only receive the top 100 cable shows for adults 25-54 for the whole day from our principal source. If you don’t see an original episode of a show here, it’s because it wasn’t in the top 100. I attempt to filter out repeats, kids shows, and most non-primetime shows. Will add extras that come from other sources later as we receive them.

Selected Sunday cable ratings: (all Live+Same Day ratings):

Show Net Time Viewership (million, Live+SD) Adults 18-49 rating (Live+SD)
2011 VIDEO MUSIC AWARDS MTV 9:00 PM 12.445 6.2
Jersey Shore SSN 4 MTV 7:00 PM 8.028 4.4
2011 VMA PRESHOW MTV 8:00 PM 7.328 3.6
True Blood HBOM 9:04 PM 5.312 2.9
I JUST WANT PANTS SNK PK MTV 11:27 PM 5.131 2.6
KEEPING UP KARDASHIANS ENT 10:00 PM 2.878 1.5
Entourage HBOM 10:32 PM 2.164 1.3
REAL HSWIVES OF NJ BRVO 10:00 PM 2.386 1.0
Ice Road Truckers HIST 9:00 PM 2.831 1.0
Jersey Shore SSN 4 MTV 6:00 PM 1.982 1.0
Top Gear HIST 10:00 PM 1.977 0.9
Curb Your Enthusiasm HBOM 10:00 PM 1.871 0.9
NG PRESENTS NGC 10:00 PM 2.608 0.9
LEVERAGE TNT 9:00 PM 3.218 0.9
Drop Dead Diva LIF 9:00 PM 2.532 0.8
Breaking Bad AMC 10:00 PM 1.913 0.8
WEEKEND VIEW TWC 9:00 AM 2.694 0.7
RESTAURANT IMPOSSIBLE FOOD 1:00 PM 1.473 0.6
GREAT FOOD TRUCK RACE FOOD 9:00 PM 1.794 0.6
AGAINST THE WALL LIF 10:00 PM 1.863 0.6
GLADES, THE AEN 10:00 PM 2.711 0.6
SANDWICH KING FOOD 11:30 AM 1.366 0.6
NG PRESENTS NGC 7:00 PM 1.662 0.6
WEEKEND VIEW TWC 7:00 AM 2.365 0.6
Auction Hunters SPIKE 9:30 PM 1.586 0.5
HOARDING: BURIED ALIVE TLC 9:00 PM 1.512 0.5
CUPCAKE WARS FOOD 8:00 PM 1.383 0.5
Chopped FOOD 12:00 PM 1.206 0.5
Good Luck Charlie DSNY 8:00 PM 3.125 0.5
HURRICANE IRENE FOXNC 9:00 AM 2.642 0.5
HOLMES INSPECTION HGTV 9:00 PM 1.830 0.5
STATE OF THE UNION CNN 9:00 AM 1.858 0.5
American Pickers HIST 6:00 PM 1.626 0.5
YARD CRASHERS HGTV 11:00 AM 1.271 0.5
RON WHITE: BEHAVIORAL CMDY 9:03 PM 1.250 0.5
Ice Road Truckers HIST 8:00 PM 1.459 0.4
CNN NEWSROOM CNN 10:00 AM 1.833 0.4
MLB SUNDAY NIGHT ESPN 7:58 PM 1.584 0.4
Time Machine HIST 7:00 PM 1.057 0.4

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

 
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