Univision continues to be the summer’s #1 pick among Adults 18-34

Categories: Press Releases

Written By

August 30th, 2011

via press release:

 

Univision ranks as the #1 network for the entire week among Adults 18-34

 

Univision continues to be the summer’s #1 pick among Adults 18-34

 

Univision Broadcast Prime Highlights - Week of August 22, 2011 to August 28, 2011

 

  • Univision was the #1 broadcast network in primetime among Adults 18-34, out-delivering ABC (+60%), FOX (+69%), NBC (+37%), and CBS (+38%).
  • Univision was the #3 broadcast network in primetime among Adults 18-49, out-delivering ABC (+8%) and FOX (+38%.)
  • Univision ranks as the #1 broadcast network for the entire summer among Adults 18-34 beating FOX (+8%), ABC (+12%), NBC (+30%), and CBS (+85%.) Univision has also posted year-to year audience increases among Adults 18-49 and Total Viewers 2+. 
  • Univision was the #1 network on four out of seven nights last week among Adults 18-34.
  • Univision out-delivered two or more of the English-language broadcast networks (ABC, CBS, NBC or FOX) on six out of seven nights last week among Adults 18-49.  Univision also out-delivered two or more English-language broadcast networks on every night last week among Adults 18-34.
  • Univision aired 11 of the top 20 programs this past week among Adults 18-34. 
  • Led by “Fuerza del Destino,” Univision ranked as the #1 broadcast network for the week from 9PM to 10PM among Adults 18-34 and ranked #2 among Adults 18-49.
  • From 8PM to 9PM airing “Teresa”, Univision ranked as the #1 broadcast network for the week among Adults 18-34 and ranked #2 among Adults 18-49.
  • Thus far in 2011, Univision continues to be the #3 broadcast network averaging more Adults 18-34 viewers than CBS (+15%) and NBC (+17%).
  • Season-to-Date, Univision continues to post year-to-year primetime audience increases among Adults 18-49 (+6%) while the English-language broadcast networks are reporting audience declines (ABC -8%, CBS -8%, NBC -11%, and FOX -5%); Univision’s audience also increased among Total Viewers 2+ (+6%) and Adults 18-34 (+4%).
  • Versus the comparable week a year ago, Univision’s audience has increased among Total Viewers 2+ (+7%), Adults 18-49 (+6%), and Adults 18-34 (+5%.)
  • In its fourth week on air, “La Fuerza Del Destino” continues to break weekly records, posting its highest weekly performance to-date among Total Viewers 2+ (4.8 million), Adults 18-49 (2.6 million), and Adults 18-34 (1.5 million.) The novela also ranked as the top-rated program for the third consecutive Friday among Adults 18-34 (1.4 million) 
  • Univision was the #1 network for the 3rd consecutive Friday night among Adults 18-34 and ranked #2 among Adults 18-49.

ü  Univision aired the top 2 programs for the night among Adults 18-34 including the #1 program for the night, “Fuerza del Destino” (The Power of Destiny) and #2 ranked “Teresa.” Both programs delivered more Adult 18-34 viewers than the “NFL Game” on FOX and ABC’s “20/20.”

ü  Univision’s entire prime line up ranked among the top ten programs among Adults 18-49 including the #2 program for the night, “Fuerza del Destino” (The Power of Destiny,)  #3 ranked “Teresa,” and #6 ranked “Rosa de Guadalupe.”

  • On Saturday night Univision was the #2 network among Adults 18-34 attracting more viewers than FOX (+45%), ABC (+27%), and NBC (+231%.)

ü  Univision’s “Sabado Gigante” (Giant Saturday) was the #2 program for the night among Adults 18-34 and #3 among Adults 18-49.

  • On Sunday night, Univision ranked as the #2 network among Adults 18-34. Audiences continue to tune in to Univision’s talent competition “Pequeños Gigantes” (Little Giants), the #3 program Sunday night among Adults 18-49 and Adults 18-34.

ü  Led by the continued success of Pequeños Gigantes, Univision was the #1 network among Kids 2-11 and #2 ranked among Teens 12-17 for the entire week.

 

Broadcast Prime Network Rankers - Week of August 22, 2011 to August 28, 2011

 

 

 

 

A18-34

A18-34

A18-34

 

 

 

A18-49

A18-49

A18-49

 

 

 

T12-17

T12-17

T12-17

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.6

5

1,117

 

1

  CBS

1.7

5

2,182

 

1

  NBC

0.9

4

218

2

  NBC

1.2

4

818

 

2

  NBC

1.6

5

2,133

 

2

  UNI

0.9

3

214

3

  CBS

1.2

4

807

 

3

  UNI

1.5

4

2,001

 

3

  FOX

0.7

3

177

4

  ABC

1.0

3

698

 

4

  ABC

1.4

4

1,858

 

4

  CBS

0.7

3

175

5

  FOX

1.0

3

662

 

5

  FOX

1.1

3

1,451

 

5

  ABC

0.7

3

172

6

  TEL

0.5

2

358

 

6

  TEL

0.5

1

647

 

6

  TEL

0.3

1

63

7

  CW

0.3

1

218

 

7

  CW

0.3

1

423

 

7

  CW

0.2

1

49

8

  TF

0.2

1

124

 

8

  TF

0.2

1

254

 

8

  TF

0.1

0

18

9

  AZA

0.1

0

66

 

9

  AZA

0.1

0

102

 

9

  ETV

0.0

0

10

10

  ETV

0.1

0

51

 

10

  ETV

0.1

0

97

 

10

  AZA

0.0

0

7

 

 

K2-11

K2-11

K2-11

 

 

 

HHLD

HHLD

HHLD

 

 

 

P2+

P2+

P2+

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

 

RANK

NETWORK

Live+SD US AA%

Live+SD US SHR

Live+SD AA(000)

1

  UNI

1.2

5

490

 

1

  CBS

4.0

7

4,641

 

1

  CBS

2.2

6

6,358

2

  NBC

0.7

3

289

 

2

  NBC

3.4

6

3,948

 

2

  NBC

1.9

5

5,536

3

  ABC

0.7

3

272

 

3

  ABC

3.1

5

3,592

 

3

  ABC

1.7

5

4,956

4

  CBS

0.5

2

225

 

4

  UNI

1.9

3

2,251

 

4

  UNI

1.3

3

3,734

5

  FOX

0.5

2

203

 

5

  FOX

1.8

3

2,120

 

5

  FOX

1.0

3

3,052

6

  TEL

0.2

1

85

 

6

  TEL

0.6

1

668

 

6

  TEL

0.4

1

1,087

7

  CW

0.1

1

58

 

7

  CW

0.5

1

614

 

7

  CW

0.3

1

781

8

  TF

0.1

0

50

 

8

  TF

0.2

0

280

 

8

  TF

0.1

0

429

9

  AZA

0.1

0

21

 

9

  AZA

0.1

0

126

 

9

  AZA

0.1

0

209

10

  ETV

0.0

0

16

 

10

  ETV

0.1

0

112

 

10

  ETV

0.1

0

181

Source: The Nielsen Company, NPM, Live+SD data;(08/22/2011-08/28/2011) M-Sat 8pm-11pm, Sun 7pm-11pm; Season-To-Date: 2010/2011 (09/20/2010-08/28/2011) and 2009/2010 Season-To-Date (09/21/2009-08/29/2010); Summer Months 2011 (5/30-8/28/11) and 2010 (5/31-8/29/10); Program rank includes programs duration >30 minutes.

                                                                                            

Thus far in the 2010/2011 Season, TeleFutura Continues to Generate More Nightly Wins over Telemundo versus the Same Period in the 2009/2010 Season Among Adults 18-49

 

 TeleFutura Broadcast Prime Highlights - Week of August 22, 2011 to August 28, 2011

 

•       Last week, TeleFutura generated 429,000 Total Viewers 2+, 254,000 Adults 18-49 and 124,000 Adults 18-34 during Broadcast Prime (Mon-Sat 8pm-11pm/Sun 7pm-11pm).

•        TeleFutura saw significant audience growth among Total Viewers 2+ (429,000 vs. 390,000; +10%), Adults 18-49 (254,000 vs. 229,000; +11%) and Adults 18-34 (124,000 vs. 104,000; +19%) during broadcast prime (M-Sat 8pm-11pm, Sun 7pm-11pm) compared to its prior week performance (08/15/11 – 08/21/11).

•        Thus far in the 2010/11 Season, TeleFutura continues to produce more nightly wins over Telemundo during broadcast prime versus the same period in the 2009/10 Season among Adults 18-49 (82 nights vs. 77 nights).

ü  TeleFutura’s weeknight 8pm novela, “Doña Bella” delivered 337,000 Total Viewers 2+, 180,000 Adults 18-49 and 82,0000 Adults 18-34. Reported single to double-digit audience increases over its previous week average among Adults 18-49 (180,000 vs. 169,000; +7%) and Adults 18-34 (82,000 vs. 72,000; +14%).

ü    In its third week, TeleFutura’s M-F 9pm novela “El Utimo Matrimonio Feliz” attracted 304,000 Total Viewers 2+, 172,000 Adults 18-49 and 70,000 Adults 18-34. It produced  double-digit audience growth compared to its prior week performance (08/15/11-08/19/11) among Adults 18-34 (70,000 vs. 63,000; +11%).

•        On Saturday night (August 27, 2011) from 8pm-11pm, TeleFutura’s primetime line-up which consisted of back-to-back soccer games “Fútbol LigaMexicana:  Pachuca vs. America” and “Fútbol Liga Mexicana: San Luis vs. Guadalajara” delivered more Total Viewers 2+ (TF 709,000 vs. TEL 608,000; +17% Adv.), Adults 18-49 (TF 440,000 vs. TEL 381,000; +15% Adv.)  and Adults 18-34 (TF 238,000 vs. TEL 174,000; +37% Adv.) than Telemundo’s“Fútbol Estelar: Monterrey vs. Santos” and “Cine de Impacto II: Double Impact” line-up.

 

Source: The Nielsen Company, NPM ;(08/22/2011-08/28/2011) M-Sat 8pm-11pm, Sun 7pm-11pm.
Season-To-Date: 2010/2011 (09/20/2010-08/28/2011) and 2009/2010 Season-To-Date (09/21/2009-08/29/2010). Live+SD. 

 
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