via press release:
ALL-STAR LINE-UP FOR THE 2011 NCLR ALMA AWARDS® ANNOUNCED
PRESENTERS INCLUDE JESSICA ALBA, MARÍA CELESTE ARRARAS, JAKE T. AUSTIN, BENJAMIN BRATT, MARIA CANALS-BARRERA, COTE de PABLO, DAVID HENRIE, EVA LA RUE,, OSCAR NUÑEZ, MICHAEL PEÑA, AUBREY PLAZA, NAYA RIVERA, DEMI LOVATO TO PERFORM SPECIAL REDNITION OF HIT SINGLE “SKYSCRAPER” IN ENGLISH AND SPANISH
NBC to televise primetime special, co-hosted 8 p.m. to 9 p.m. ET
An all-star line-up for the 2011 NCLR (National Council of La Raza) ALMA Awards® was revealed today, which includes Jessica Alba, María Celeste Arraras, Jake T. Austin, Benjamin Bratt, Maria Canals-Barrera, Cote de Pablo, David Henrie, Eva La Rue,, Oscar Nuñez, Michael Peña, Aubrey Plaza, and Naya Rivera as well as Demi Lovato, who will perform during the one-hour primetime special airing Friday, September 16 from 8 p.m. to 9 p.m. ET on NBC. Additional presenters, performances and talent will be announced shortly.
The NCLR ALMA Awards show is dedicated to honoring the spirit and accomplishments of some of the most prolific Latinos in the entertainment industry, spanning music, television, and film. Co-hosted by Eva Longoria and George Lopez, the telecast will celebrate the entertainers who have upheld and promoted a socially proactive image of Hispanic culture in today’s media.
Winners of the NCLR ALMA Awards will be determined by evaluating votes cast and Box, Nielsen, and Billboard rankings, and in consultation with the NCLR ALMA Awards Production Leadership Team. Selection rules and eligibility are posted at www.almaawards.com. Not all awards will be presented on-air during the NBC special. However, viewers can watch the remaining award presentations during the pre–television show streamed online via telemundo.com/almaawards.
There is one week left for fans to vote for their favorites and the winners will be revealed during NBC’s one-hour primetime special. With the new online voting system, fans have the power to drive in enough votes to see their favorite stars, musical performers, and shows receive the recognition and prestige that have become hallmarks of the famed awards show. Additionally, with the “Vote Your Way to VIP” contest, fans who cast their votes will get the chance to win a VIP experience for two including airfare, hotel, VIP tickets to the show, and an invitation to the VIP Post-Party. To vote, please go to www.almaawards.com.
The executive producers of the NCLR ALMA Awards are Bob Bain, Eva Longoria, and Janet Murguía. NBCUniversal and its parent company, Comcast Corporation, which has had a national partnership with the NCLR since 2006, play a key role as creative partners and investors in the production of the awards show.
PepsiCo. is this year’s Presenting Sponsor. Additional sponsors include Target, McDonald’s, State Farm, General Motors Corporation, and Comcast Corporation.