Summer Finale of ABC Family Critical Darling “Pretty Little Liars” is the Season’s 2nd-Most-Watched Telecast in Total Viewers and All Key Demos

Categories: Network TV Press Releases

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August 31st, 2011

via press release:

Summer Finale of ABC Family Critical Darling “Pretty Little Liars” is the Season’s 2nd-Most-Watched Telecast in Total Viewers and All Key Demos

 

Dominates Cable’s Tuesday 8 O’clock Hour Across All Key Demos; Is Tuesday’s No. 1 Scripted Cable Show in Viewers 12-34 and Key Females in All 12 Weeks

 

Ranks as Summer’s Top Scripted Basic Cable Series in Viewers and Females 12-34

 

Delivers Solid Gains Over Last Summer’s Season 1A in Every Core Measure

 

Pretty Little Liars” (8:00-9:00 p.m.)

The summer 2A finale of ABC Family’s critical hit, Pretty Little Liars,” ranked as the No. 2 telecast of the season in Total Viewers (2.98 million),  Adults 18-34 (1.09 million/1.6 rating), Women 18-34 (908,000/2.7 rating), Adults 18-49 (1.55 million/1.2 rating), Women 18-49 (1.27 million/2.0 rating), Viewers 12-34 (2.02 million/2.2 rating) and Females 12-34 (1.77 million/3.9 rating), behind only its season 2A premiere on 6/14/11.

 

This Summer 2011 to date,Pretty Little Liars ranks as basic cable’s No. 1 scripted series among Viewers 12-34 (2.36 million/2.5 rating), Females 12-34 (2.05 million/4.5 rating), Teens (1.09 million/4.5 rating) and Females Teens (1.02 million/8.5 rating).

 

The “Pretty Little Liars2A finale registered as Tuesday’s No. 1 scripted cable telecast in primetime in Adults 18-34, Viewers 12-34 and key female demos. In fact, the series has ranked as the night’s No. 1 scripted telecast on cable for the past 12 weeks in Women 18-34, Viewers 12-34 and Females 12-34.

 

  • Easily cable’s No. 1 telecast in Tuesday’s 8 o’clock hour each week in core measures, “Pretty Little Liars” towered over its time period competition over its 12-week run, surpassing No. 2 entertainment cable network USA by 153% in Adults 18-34 (1.27 million vs. 500,000), by 230% in Women 18-34 (1.04 million vs. 314,000), by 72% in Adults 18-49 (1.76 million vs. 1.03 million) and  by 121% in Women 18-49 (1.44 million vs. 652,000).

 

  • Versus last summer’s 1A season average, “Pretty Little Liars” grew by solid margins across all demos: +8% in Total Viewers (3.52 million vs. 3.25 million), +9% in Adults 18-34 (1.27 million vs. 1.17 million), +8% in Women 18-34 (1.04 million vs. 960,000), +9% in Adults 18-49 (1.76 million vs. 1.61 million), +11% in Women 18-49 (1.44 million vs. 1.30 million), +7% in Viewers 12-34 (2.36 million vs. 2.21 million) and +7% in Females 12-34 (2.05 million vs. 1.91 million).

 

 

“Pretty Little Liars” is produced by Alloy Entertainment in association with Warner Horizon Television.

 

Source: Nielsen Media Research, National Ratings (8/30/11, Live + Same Day. PLL 1A: 6/8/10-8/10/10, Live + 7; PLL 2A: 6/14/11-8/30/11, Most Current. Summer 2011 program ranks based on trackage data, 5/30/11-8/30/11, Most Current

 
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