ABC's 'Nightline' Ranks No. 1 Across All Target Demos

Categories: Late Night TV Ratings,Press Releases

Written By

September 1st, 2011

via press release:

ABC’s “Nightline” Ranks No. 1 Across All Target Demos, Draws Largest
Overall Audience Since Early May and Best Key Adults Numbers Since Early June

Nightline” Posts Double-Digit Increases From the Prior Week in Total Viewers (+20%), Adults 25-54 (+20%) and Adults 18-49 (+22%)

Season to date, “Nightline” is Drawing its Largest Overall Audience in 8 Years

Nightline” is No. 1 Season to Date Among Adults 25-54 for the First Time Ever
Versus NBC's "The Tonight Show" and CBS' "The Late Show"

For the week of August 22, 2011, ABC’s “Nightline” ranked No. 1 for the 2nd consecutive week across all key target demos: Total Viewers (4.398 million), Adults 25-54 (1.698 million) and Adults 18-49 (1.316 million), according to Nielsen Media Research. “Nightline” has taken the top spot in overall viewers and in the key adult news demo for the 4th time in the last 5 weeks.

“Nightline” posted double-digit increases from the prior week in all three demos: Total Viewers (+20%), Adults 25-54 (+20%) and Adults 18-49 (+22%). In addition, the ABC latenight program drew its largest audience in over 3 months, while hitting an 11-week high in Adults 25-54 and Adults 18-49 – best since w/o 5/2/11 and w/o 6/6/11, respectively.

“Nightline” built substantially on the year-ago week across the target demos: Total Viewers (+32%), Adults 25-54 (+19%) and Adults 18-49 (+17%), improving on its overall audience year to year for the last 10 weeks. In fact, “Nightline” increased its Total Viewer count over the year-earlier week in 26 of the last 28 weeks.

On Friday (8/26/11), “Nightline,” with reports on the states of emergency in the Eastern United States due to Hurricane Irene, delivered its most-watched telecast (5.196 million) since May and saw its best Adults 25-54 (2.060 million) and Adults 18-49 (1.703 million) performance since June – since 5/24/11 and 6/9/11, respectively.

Season to date, “Nightline” ranks first in late-night among Total Viewers and Adults 25-54. This is the first time ever that “Nightline” has been in first place at this point in the season in Adults 25-54 since at least the 1993-94 season, when “Letterman” began on CBS. In addition, “Nightline” is up by +6% in Total Viewers and by +4% in Adults 25-54 compared to the same point last year, standing as the only program to grow year to year in Adults 25-54 versus “The Tonight Show” and “The Late Show.” Season to date, “Nightline” is drawing its largest overall audience in 8 years – since the 2002-03 season.

ABC News’ “Nightline” is anchored by Cynthia McFadden, Terry Moran and Bill Weir. John Donvan and Juju Chang are correspondents. Jeanmarie Condon is the Executive Producer. The program airs weeknights at 11:35 p.m., ET on the ABC Television Network.

(Week of August 22, 2011)

TOTAL VIEWERS A25-54(000)/ Rtg A18-49(000)/ Rtg
ABC “Nightline” 4,398,000 1,698,000/ 1.4 1,316,000/ 1.0
CBS “Late Show” 3,097,000 1,338,000/ 1.1 993,000/ 0.8
NBC “Tonight Show” 3,409,000 1,384,000/ 1.1 1,101,000/ 0.8

Source: The Nielsen Company, NTI Total Viewers and Adults 25-54 Live + SD weeks of 08/22/11, 8/15/11 & 8/23/10. 2010-2011 Broadcast Season (9/20/10 – 8/28/11) and 2009-2010 Broadcast Season (9/21/09 – 8/29/10).

 
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