via press release:
ABC Hits a 13-Week Wednesday High in Adults 18-49
Posting Series-Highs in Key Adults, ABC’s “Primetime
Wednesday Night (8:00-11:00 p.m.)
Delivering its 2nd straight week of gains, ABC hit a 13-week high on Wednesday night among Adults 18-49 (1.5/4) – since 6/1/11. ABC’s lineup featured 4 repeat comedies from 8:00-10:00 p.m. and an original “Primetime ” in the 10:00 p.m. hour.
During the 10 o’clock hour, ABC’s “Primetime : My (Extra) Ordinary Family” ranked No. 1 among Adults 18-49 (1.5/4) and Adults 25-54 (1.8/5).
• Building its Adult 18-49 number for the 2nd week in a row, “Primetime” posted franchise-highs among key Adults (AD25-54/AD18-49).
A note about increasing DVR penetration and year-to-yearcomparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 8/31/11.