Winning the Week in Late-Night, ABC Sees 7-Week Highs in Viewers and Adults 18-49

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via press release:

Winning the Week in Late-Night, ABC Sees 7-Week Highs in Viewers and Adults 18-49

ABC’s “Nightline” Ranks No. 1 Across All Target Demos, Drawing its Largest

Overall Audience Since Early May and Best Key Adults Numbers Since Early June

 

“Nightline” Posts Double-Digit Increases from the Prior Week
in Total Viewers, Adults 25-54 and Adults 18-49

ABC’s “Jimmy Kimmel Live” Draws its Biggest Repeat-Week Audience in Nearly 4 Years

 

Repeats of “JKL” Top Originals of CBS’ “Ferguson” in Both Viewers and Young Adults

 

ABC Late-Night (Monday – Friday)

During the week of August 22, 2011, with its late-night lineup of “Nightline” and “Jimmy Kimmel Live,” ABC grew week to week by 8% in Total Viewers (2.376 million vs. 2.203 million) and by 8% in Adults 18-49 (835,000 vs. 771,000), scoring a 7-week high in late-night – since w/o 7/4/11. In fact, excluding the NBA finals-led weeks in June, ABC tied its best performance in late-night this summer in both viewers and young adults.

 

ABC was up over the year-ago week by 24% in Total Viewers and by 14% in Adults 18-49 (1.923 million and 735,000 on w/o 8/23/10), scoring its 2nd consecutive week of year-to-year increases in late-night.

 

  • ABC posted a first-place finish in late-night in Total Viewers and Adults 18-49, leading runner-up CBS by 6% in viewers (2.376 million vs. 2.248 million) and by 11% in young adults (835,000 vs. 753,000).

 

“Nightline” (Monday – Friday)

For the week of August 22, 2011, ABCs Nightline ranked No. 1 for the 2nd consecutive week across all key target demos: Total Viewers (4.398 million), Adults 25-54 (1.698 million) and Adults 18-49 (1.316 million), according to Nielsen Media Research. “Nightline” has taken the top spot in overall viewers and in the key adult news demo for the 4th time in the last 5 weeks.

 

“Nightline” posted double-digit increases from the prior week in all three demos: Total Viewers (+20%), Adults 25-54 (+20%) and Adults 18-49 (+22%). In addition, the ABC late-night program drew its largest audience in over 3 months, while hitting an 11-week high in Adults 25-54 and Adults 18-49 – best since w/o 5/2/11 and w/o 6/6/11, respectively. 

 

Nightline built substantially on the year-ago week across the target demos: Total Viewers (+32%), Adults 25-54 (+19%) and Adults 18-49 (+17%), improving on its overall audience year to year for the last 10 weeks. In fact, “Nightline” increased its Total Viewer count over the year-earlier week in 26 of the last 28 weeks.

 

On Friday (8/26/11), Nightline, with reports on the states of emergency in the Eastern United States due to Hurricane Irene, delivered its most-watched telecast (5.196 million) since May and saw its best Adults 25-54 (2.060 million) and Adults 18-49 (1.703 million) performance since June – since 5/24/11 and 6/9/11, respectively.  

 

Season to date, Nightline ranks first in late-night among Total Viewers and Adults 25-54. This is the first time ever that “Nightline” has been in first place at this point in the season in Adults 25-54 since at least the 1993-94 season, when “Letterman” began on CBS. In addition, “Nightline” is up by 6% in Total Viewers and by 4% in Adults 25-54 compared to the same point last year, standing as the only program to grow year to year in Adults 25-54 versus “The Tonight Show” and “The Late Show.” Season to date, Nightline is drawing its largest overall audience in 8 years since the 2002-03 season.

 

 “Jimmy Kimmel Live” (Monday – Friday)

During the week of August 22, 2011, ABC’s “Jimmy Kimmel Live’s” week of repeats soared over its most-recent repeat-week performance (w/o 7/11/11) by 32% in Total Viewers (1.655 million vs. 1.256 million) to draw its largest overall repeat audience since December 2007 (w/o 12/10/07). “JKL” also grew over its prior week of repeats by 37% in Adults 18-49 (663,000 vs. 483,000), delivering its best young adult performance during a repeat-week in over 10 months – since w/o 10/4/10. In addition, “JKL” was up over its year-ago repeat-week by 21% in Total Viewers and by 14% in Adults 18-49 (1.368 million and 582,000 on w/o 8/23/10), scoring its 2nd straight week of year-to-year increases.

 

  • An encore airing of Friday’s “JKL” telecast (8/26/11), featuring guests Hank Azaria, Jim Sturgess and The Lonely Forest, drew the show’s largest Total Viewer audience (2.005 million) for a repeat since early January and matched its biggest Adult 18-49 audience (846,000) in more than 2 years – since 1/7/11 and 5/19/09, respectively.

 

  • ABC’s “JKL” (M-F 12:00 a.m.) outdrew NBC’s “Late Night with Jimmy Fallon” (M-F 12:35 a.m.) by 6% in Total Viewers (1.655 million vs. 1.554 million).

 

  • ABC’s “JKL’s” week of repeats outperformed CBS’ “The Late Late Show with Craig Ferguson’s” (M-F 12:35 a.m.) week of originals by 10% in Total Viewers (1.655 million vs. 1.507 million) and by an impressive 22% in Adults 18-49 (663,000 vs. 544,000), marking its 6th consecutive win over the CBS late-night program. Repeats of “JKL” led originals of “Ferguson” in 4 of 5 nights (Monday, Wednesday, Thursday and Friday) in both viewers and young adults.

 

Late-Night Rank (Week of Aug 22):   TOTAL VIEWERS  A18-49(000)

ABC                                   2,376,000     835,000

CBS                                   2,248,000     753,000

NBC                                   2,098,000     771,000

 

Note: On Friday, “Letterman” and “Ferguson” were delayed and excluded from the week’s average.

 

Source: The Nielsen Company, Live + Same Day National Program Ratings for week of 8/22/11, 8/15/11 & 8/23/10 or as dated. Comparisons based on 000s.

ABC Late-Night = “Nightline” and “JKL”; CBS Late-Night = “Letterman” and “Ferguson”; NBC Late-Night = “Tonight Show,” “Fallon” and “Carson Daly.” 

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