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TV Ratings Thursday: NFL Pre-Emptions Inflate Ratings; Will 'Big Brother' & 'Rookie Blue' Fans Ignore That And Celebrate Anyway?

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September 2nd, 2011

Scoreboard CBS Uni ABC NBC FOX CW
rating/Share: Adults 18-49 2.7/8 1.6/5 1.6/5 1.6/5 1.4/4 0.4/1
Rating/Share: Adults 18-34 2.0/6 1.9/6 1.3/4 1.2/4 1.2/4 0.4/1
Total Viewers (million) 8.619 3.727 5.932 4.839 5.255 1.104

Note: Because of local NFL pre-season pre-emptions in MANY markets, ALL the English broadcast network fast afflilate ratings are likely inflated and subject to potentially significant downward adjustments in the final ratings. 

Even with the caveat on all the pre-emptions, CBS's lead with both adults 18-49 and total viewers makes it likely that they'll finish on top once the final ratings are in later today. Watch our site at about 4pm Eastern for the final ratings.

Big Brother fans should hold off popping any champagne corks over its preliminary 3.4 adults 18-49 rating last night. A lot of those viewers were watching their local NFL team instead, and they will be removed from the final ratings.

You can also ignore the 1.6 adults 18-49 preliminary ratings for ABC's Rookie Blue. It will very likely be adjusted downward, perhaps significantly. However, I don't expect that will stop some fans from celebrating anyway.

Late-night results are below the primetime data.

Overnight ratings for Thursday, September 1, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM CBS The Big Bang Theory - R 2.6 9 8.913
ABC Wipeout - R 1.7 6 6.384
NBC COMMUNITY - R 1.4 5 4.565
FOX BONES - R 1.3 4 4.686
CW THE Vampire Diaries - R 0.4 1 1.049
8:30PM CBS The Big Bang Theory - R 2.8 9 8.983
ABC Wipeout - R 1.9 6 6.720
NBC PARKS AND RECREATION - R 1.6 5 4.492
FOX BONES - R 1.4 4 5.303
CW THE Vampire Diaries - R 0.4 1 1.091
9:00PM CBS Big Brother 13 3.5 10 10.050
NBC The Office - R 1.8 5 5.020
FOX BONES - R 1.6 4 5.667
ABC Rookie Blue - R 1.5 4 5.556
CW PLAIN JANE - R 0.4 1 1.076
9:30PM CBS Big Brother 13 3.3 9 9.302
NBC 30 ROCK - R 1.7 5 4.650
FOX BONES - R 1.4 4 5.365
ABC Rookie Blue - R 1.4 4 5.228
CW PLAIN JANE - R 0.5 1 1.199
10:00PM CBS THE Mentalist - R 2.0 5 7.530
ABC Rookie Blue 1.7 5 6.090
NBC LAW & ORDER: SVU - R 1.6 4 5.069
10:30PM CBS THE Mentalist - R 1.8 5 6.936
ABC Rookie Blue 1.6 4 5.612
NBC LAW & ORDER: SVU - R 1.6 4 5.237

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Via NBC press notes:

In Late-Night Metered Markets Thursday night:

Note: Currently available metered-market averages exclude Richmond, Hartford and Providence.

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/7; CBS's "Late Show with David Letterman," 2.4/6; and ABC's combo of "Nightline," 3.0/7; and "Jimmy Kimmel Live," 1.3/4 with an encore.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 1.0/5; "Late Show," 0.7/3; "Nightline," 1.0/4; and "Jimmy Kimmel Live," 0.5/3 with an encore.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.3/4). In the 25 markets with Local People Meters, "Late Night" (0.6/3 in 18-49) topped "Late Late Show" (0.5/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.3/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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