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TV Ratings Friday: 'Friends With Benefits' Edges Up, 'Karaoke Battle USA' Slides, As 'Dateline' Leads NBC Win

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September 3rd, 2011

Scoreboard NBC CBS FOX ABC CW
rating/Share: Adults 18-49 1.1/4 0.9/3 0.9/3 0.8/3 0.4/1
Total Viewers (million) 3.93 5.14 2.26 3.52 1.17

Note: The Oakland/Seattle NFL pre-season game was broadcast locally on Fox affiliates in San Francisco/Oakland and a number of smaller cities, on the NBC affiliates in Seattle, Portland and several smaller cities, and on the CW affiliate in Los Angeles. So the preliminary ratings for those three networks are slightly more likely than usual to have downward adjustments in the final ratings available Monday afternoon.

NBC's Friends With Benefits continued its summer burn off run at near its recent ratings levels. The 8pm episode was identical to last week with a 0.7 adults 18-49 rating, but the 8:30 episode veritably rocketed up 0.2 points vs. last week to a 0.8 adults 18-49 rating. Edit: Removed bad info about it being the series finale. Dateline's two hours at a 1.2 and 1.3 adults 18-49 rating (down from last Friday's 1.4 rating) were more than enough to pull NBC on top of the very short ratings pile on this sleepy summer Friday.

Presumably many of the few viewers that Karaoke Battle USA has attracted in its short summer run had something better to do on a holiday weekend Friday, its 0.7 adults 18-49 rating was down 0.3 from last Friday. 20/20 also took a hit, it's 0.9/1.0 adults 18-49 ratings in its half hours were well down from last Friday's 1.3 rating.

Overnight broadcast primetime ratings for Friday, September 2, 2011:

half hourly results via Marc Berman.

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM FOX Kitchen Nightmares -R 1.2 5 2.870
CBS 48 Hours Mystery -R 1.0 4 5.460
ABC Shark Tank -R 0.8 3 3.620
NBC Friends With Benefits 0.7 3 2.510
CW Nikita -R 0.4 2 1.410
8:30PM FOX Kitchen Nightmares -R 1.1 4 2.650
CBS 48 Hours Mystery -R 1.0 4 5.320
ABC Shark Tank -R 0.8 3 3.420
NBC Friends With Benefits (series finale) 0.8 3 2.240
CW Nikita -R 0.4 1 1.240
9:00PM NBC Dateline NBC 1.2 4 4.440
CBS CSI: NY -R 0.7 3 4.570
ABC Karaoke Battle USA 0.7 2 2.910
FOX Fringe -R 0.6 2 1.790
CW Supernatural -R 0.4 1 1.010
9:30PM NBC Dateline NBC 1.2 4 4.740
CBS CSI: NY -R 0.8 3 4.850
ABC Karaoke Battle USA 0.7 2 2.930
FOX Fringe -R 0.6 2 1.710
CW Supernatural -R 0.4 1 1.010
10:00PM NBC Dateline NBC 1.3 4 4.840
ABC 20/20 0.9 3 3.800
CBS Blue Bloods -R 0.8 3 5.250
10:30PM NBC Dateline NBC 1.3 4 4.810
ABC 20/20 1.0 3 4.470
CBS Blue Bloods -R 0.9 3 5.410

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NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.  More information on ratings is available here.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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