Young The Giant, Chris Brown, Adele, Beyonce And Others Experience Sales And Chart Boost After Rocking The Stage At 2011 MTV Video Music Awards

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September 5th, 2011

via press release:

YOUNG THE GIANT, CHRIS BROWN, ADELE, BEYONCE AND OTHERS EXPERIENCE SALES AND CHART BOOST AFTER ROCKING THE STAGE AT 2011 MTV VIDEO MUSIC AWARDS

Several artists including Young the Giant, Chris Brown, Adele, and Beyoncé experienced a sales and chart boost on the iTunes music charts following their performances at the 2011 MTV Video Music Awards.

Following the Sunday’s award show, Young the Giant’s “My Body” rocketed to 223% to land at #2 on the alternative singles charts and #24 on the overall chart. The band’s self titled debut album jumped an astounding 220% and currently ranks at #4 for the standard album edition and #8 for the special edition on the iTunes album charts and #17 for the standard version and #37 for the special edition on the overall album charts.

“Playing the VMAs was a surreal experience. We were proud to be the only rock band there.  We really just wanted people to enjoy our performance and remember what it's like to be at a rock show,” said Young the Giant. “We are truly humbled by the amazing reaction we've been getting and still reeling from having had the chance to play on such a huge stage. Thanks to everyone who helped us get to this point."

After taking to the VMA stage to perform a medley of hits, Chris Brown saw massive sales spikes on the iTunes single charts with Beautiful People soaring 904% and Yeah 3X up 149%. Adele’s “Someone like You” surged 441% to land the top of the iTunes singles chart. Beyoncé’s “Love on Top,” while not even officially a single leaped impressively to #3, a sales up of 221%, and Cobra Starship’s “You Make Me Feel”, which has performed in the pre-show as well as featured in Jersey Shore episode that same night jumped from #11 to #5.  Jessie J, who served as this year’s VMA House artist, saw digital sales of her album “Who You Are” jump nearly 200%.

In addition, several other artists saw their singles spike after appearing/performing on the VMAs, including:

• Mark Ronson’s Valerie- 1375% growth on iTunes singles sales chart
• Foo Fighters’ Walk- 120% growth on iTunes singles sales chart
• Britney Spears’ Till The World Ends- 85% growth on iTunes singles sales chart
• Pitbull’s Give Me Everything- 75% growth on iTunes singles sales chart

In recent years, the MTV Video Music Awards have been the world’s premiere stage for artists to connect with a large audience. Last year, after performing “Dog Days Are Over,” Florence and the Machine’s album “Lungs” soared to #2 on the iTunes album chart and #1 on the iTunes alternative chart, while the single leaped from #105 to 9# on the overall singles chart.

“Unlike any other show or venue, the VMA stage has the potential to launch an artist or band into super stardom,” said Amy Doyle, Executive Vice President, MTV Music & Talent and VMA show producer. “Each year, we select one up-and-coming artist to take the stage and provide them an unparalleled opportunity to introduce their music to a global audience.”

MTV provides fans countless opportunities to connect with emerging artists and bands through various initiatives, including song integrations during MTV programming, the multiplatform MTV franchise, PUSH, http://www.mtv.com/music/artists/push.jhtmlmusic, television channels MTV2 and mtvU, and across digital platforms with MTV.com, MTV News, as well as the newly launched website, MTV Hive, http://www.mtvhive.com

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The 2011 Video Music Awards scored MTV's biggest audience in the network's history with a record-breaking 12.4 million total viewers.  Among the network's target P12-34 audience, the VMAS delivered a 10.8 P12-34 rating and 8.5 million P12-34 viewers, making it MTV's most-watched telecast of all time in the demo.  Versus the 2010 VMAS, the award show is +8% with P12-34 and +9% with total viewers.  In addition, the VMAs is the #1 cable telecast of 2011 with
P12-34 and the #1 non-sports cable telecast of 2011 with total viewers.

 
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