“Keeping Up With The Kardashians” Scores Season High Ratings With New Episode On Sunday Night Leading Up To Monday Night’s Season Finale

Categories: Network TV Press Releases

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September 6th, 2011

via press release:

E!’S “Keeping Up with the Kardashians” SCORES SEASON HIGH RATINGS WITH NEW EPISODE ON SUNDAY NIGHT LEADING UP TO MONDAY NIGHT’S SEASON FINALE

Leading up to Monday’s finale, Sunday’s special hour-long episode of Keeping Up with the Kardashians on September 4th from 10pm-11pm delivered the show’s highest-rated episode of the season with a 2.91 Household rating and averaged more than 3.5 million Total Viewers, ranking it as one of the Top 20 most-watched telecasts on E! ever over the last 20 years.
Then, the 6th season finale of Keeping Up with the Kardashians on Monday, September 5th from 10pm-10:30pm scored immediate time period gains as it drew a 2.73 Household rating and averaged over 3.3 million Total Viewers, attracting more than five times as many Total Viewers as E!’s Primetime delivery while also out-performing its average for premiere episodes this season by +13% with HHLDS and +9% with Total Viewers.
The Keeping Up with the Kardashians season finale was also able to over-deliver the season average by roughly +15% with key demos Adults 18-34 and 18-49, and both Women 18-34 and 18-49 as well.
Keeping Up with the Kardashians 6th season finale garnered its highest-ratings among Women 18-34 (3.93 rtg.), resulting in more than a million viewers from the demo (1.1 mil).
The season finale put up appointment viewing numbers while also building its audience throughout the show, growing +9% among Households from start to finish.
Both Sunday’s and Monday’s telecasts were also able to out-perform the year-ago time periods last Labor Day weekend (occupied by KUWTK Season 5 originals) by upwards of +25% to +30% in all key measures.
*Source Nielsen Media Research, Fast Nationals, Live + Same Day COV AA% & Impressions, as dated; E! Primetime (06/12/11-09/05/11, Mon-Sun, 6pm-12am); Year-ago Labor Day weekend 09/05/10-09/06/10.

 
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