via press release:
E!’S “” SCORES SEASON HIGH RATINGS WITH NEW EPISODE ON SUNDAY NIGHT LEADING UP TO MONDAY NIGHT’S SEASON FINALE
Leading up to Monday’s finale, Sunday’s special hour-long episode of
Then, the 6th season finale of on Monday, September 5th from 10pm-10:30pm scored immediate time period gains as it drew a 2.73 Household rating and averaged over 3.3 million Total Viewers, attracting more than five times as many Total Viewers as E!’s Primetime delivery while also out-performing its average for premiere episodes this season by +13% with HHLDS and +9% with Total Viewers.
The season finale was also able to over-deliver the season average by roughly +15% with key demos Adults 18-34 and 18-49, and both Women 18-34 and 18-49 as well.
Keeping Up with the Kardashians 6th season finale garnered its highest-ratings among Women 18-34 (3.93 rtg.), resulting in more than a million viewers from the demo (1.1 mil).
The season finale put up appointment viewing numbers while also building its audience throughout the show, growing +9% among Households from start to finish.
Both Sunday’s and Monday’s telecasts were also able to out-perform the year-ago time periods last Labor Day weekend (occupied by KUWTK Season 5 originals) by upwards of +25% to +30% in all key measures.
*Source Nielsen Media Research, Fast Nationals, Live + Same Day COV AA% & Impressions, as dated; E! Primetime (06/12/11-09/05/11, Mon-Sun, 6pm-12am); Year-ago Labor Day weekend 09/05/10-09/06/10.