via press release:
NASCAR.COM Delivers Second Most-Trafficked Day of the 2011 Season with Atlanta Motor Speedway Sprint Cup Series Race
NASCAR.COM delivered the second most-trafficked day of the 2011 season with the AdvoCare 500 at Atlanta Motor Speedway on Tuesday, Sept. 6. As a result of the second rainout of the season on Sun. Sept.4, the official online destination of NASCAR recorded an increase in page views and unique users on Tues. Sept.6. Daytona 500 at the Daytona International Speedway and the Subway Fresh Fit 500 at the Phoenix International Raceway rank first and third respectively, this season as the highest-recorded days in page views and unique users.
• Total Page views: 8.6 million, up 13% vs. 2011 Watkins Glen Race
• Average Uniques: More than 1.2 million, up 6% vs. 2011 Watkins Glen Race
NASCAR.COM, managed by Turner Sports, is the official online destination of NASCAR. As one of the top three sports leagues sites on the Internet, NASCAR.COM provides racing enthusiasts with an all-inclusive offering of engaging content including fantasy games, video highlights, social elements, in-depth editorial content, schedules and standings. NASCAR.COM also offers interactive platforms including the award-winning TNT RaceBuddy and TrackPass RaceView.