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FOX News Leads Presidential Address Viewing Among Cable News, Ratings for Thursday, September 8, 2011

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September 9th, 2011

FOX News was the cable network of choice last night for those tuning into Obama’s Jobs Speech. FOX News averaged 3.4 million viewers, almost doubling CNN and MSNBC combined.

Presidential Address on Jobs (7:09-7:43 PM/ET):
FNC: 3,379,000 viewers (826,000 with 25-54)
CNN: 1,852,000 viewers (645,000 with 25-54)
MSNBC: 1,670,000 viewers (430,000 with 25-54)

*FOX News Channel peaked in total viewers with O’Reilly Factor – 3,933,000. FNC peaked in 25-54 with The Fox Report (7:43-8:00PM) – 932,000 in demographic.

The Presidential Address ratings are highlighted in red below.

Live + Same Day Cable News Daily Ratings for September 8, 2011

P2+ (000s) 25-54 (000s) 35-64 (000s)
Total Day
FNC  1,293  348  633
CNN  620  213  278
MSNBC  529  172  268
CNBC  192  57  111
FBN  80  20  38
HLN  246  78  122
Primetime P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC  2,670  580  1,158
CNN  1,349  454  673
MSNBC  1,043  295  500
CNBC  149  56  83
FBN  75  20  29
HLN  407  101  191
Net Morning programs (6-9 AM) P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FOX & Friends  1,034  343  625
CNN American Morning  236  75  102
MSNBC Morning Joe  499  199  278
CNBC Squawk Box  194  71  125
HLN Morning Express w/ Meade  255  113  169
Net 5PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC FIVE, THE  1,524  464  750
CNN Situation Room  623  132  273
MSNBC Hardball WITH C. MATTHEWS  752  196  328
CNBC FAST MONEY  191  56  111
HLN HLN SPECIAL REPORT  249  72  81
Net 6PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC SPECIAL RPT W/BRET BAIER  1,938  462  777
CNN OBAMA JOBS ADDR ANALYSIS  778  232  335
CNN Situation Room  651  176  310
MSNBC POLITICS NATION  705  200  356
CNBC Mad Money  231  72  132
HLN Prime News  241  63  90
Net 7PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC PRESIDENTIAL ADDRESS  3,379  826  1,407
FNC The Fox Report W/S.SMITH  3,439  819  1,454
CNN OBAMA JOBS ADDR ANALYSIS  1,855  680  863
CNN OBAMA JOBS ADDRESS  1,852  645  780
MSNBC Hardball WITH C. MATTHEWS  1,747  459  807
MSNBC PRESIDENTIAL ADDRESS  1,670  430  751
CNBC CNBC SPECIAL REPORT  322  119  159
HLN ISSUES  352  92  159
Net 8PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  3,933  856  1,664
CNN Anderson Cooper 360  1,610  535  828
MSNBC Last Word W/ L. ODONNELL  1,311  343  586
CNBC CNBC SPECIAL REPORT  239  74  121
CNBC ENRON: SMARTEST GUYS  131  52  62
HLN Nancy Grace  467  91  210
Net 9PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC Hannity  2,213  468  990
CNN Piers Morgan Tonight  1,418  476  677
MSNBC Rachel Maddow Show  979  313  478
CNBC ENRON: SMARTEST GUYS  134  58  78
HLN Dr. Drew  387  114  188
Net 10PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC ON THE RECORD W/GRETA  1,838  411  814
CNN Anderson Cooper 360  1,019  351  516
MSNBC Ed Show  837  227  436
CNBC ENRON: SMARTEST GUYS  128  46  77
HLN Joy Behar  376  98  181
Net 11PM P2+ (000s) 25-54 (000s) 35-64 (000s)
FNC THE OREILLY FACTOR  1,232  361  693
CNN OBAMA JOBS ADDR ANALYSIS  933  481  516
CNN OBAMA JOBS ADDRESS  981  513  552
MSNBC Last Word W/ L. ODONNELL  436  155  220
CNBC Mad Money  104  42  56
HLN SHOWBIZ TONIGHT  306  95  119

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.

Nielsen Cable Network Coverage Estimates (as of July, 2011)

CNN/HLN: 101.12 million HHs

CNBC: 98.62 million HHs

FNC: 99.15 million HHs

MSNBC: 95.72 million HHs

Fox Business: 58.15 million HHs

Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.

 
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