FOX News was the cable network of choice last night for those tuning into Obama’s Jobs Speech. FOX News averaged 3.4 million viewers, almost doubling CNN and MSNBC combined.
Presidential Address on Jobs (7:09-7:43 PM/ET):
FNC: 3,379,000 viewers (826,000 with 25-54)
CNN: 1,852,000 viewers (645,000 with 25-54)
MSNBC: 1,670,000 viewers (430,000 with 25-54)
*FOX News Channel peaked in total viewers with O’Reilly Factor – 3,933,000. FNC peaked in 25-54 with The Fox Report (7:43-8:00PM) – 932,000 in demographic.
The Presidential Address ratings are highlighted in red below.
Live + Same Day Cable News Daily Ratings for September 8, 2011
| P2+ (000s) | 25-54 (000s) | 35-64 (000s) | ||
| Total Day | ||||
| FNC | 1,293 | 348 | 633 | |
| CNN | 620 | 213 | 278 | |
| MSNBC | 529 | 172 | 268 | |
| CNBC | 192 | 57 | 111 | |
| FBN | 80 | 20 | 38 | |
| HLN | 246 | 78 | 122 | |
| Primetime | P2+ (000s) | 25-54 (000s) | 35-64 (000s) | |
| FNC | 2,670 | 580 | 1,158 | |
| CNN | 1,349 | 454 | 673 | |
| MSNBC | 1,043 | 295 | 500 | |
| CNBC | 149 | 56 | 83 | |
| FBN | 75 | 20 | 29 | |
| HLN | 407 | 101 | 191 | |
| Net | Morning programs (6-9 AM) | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FOX & Friends | 1,034 | 343 | 625 |
| CNN | American Morning | 236 | 75 | 102 |
| MSNBC | Morning Joe | 499 | 199 | 278 |
| CNBC | Squawk Box | 194 | 71 | 125 |
| HLN | Morning Express w/ Meade | 255 | 113 | 169 |
| Net | 5PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | FIVE, THE | 1,524 | 464 | 750 |
| CNN | Situation Room | 623 | 132 | 273 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 752 | 196 | 328 |
| CNBC | FAST MONEY | 191 | 56 | 111 |
| HLN | HLN SPECIAL REPORT | 249 | 72 | 81 |
| Net | 6PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | SPECIAL RPT W/BRET BAIER | 1,938 | 462 | 777 |
| CNN | OBAMA JOBS ADDR ANALYSIS | 778 | 232 | 335 |
| CNN | Situation Room | 651 | 176 | 310 |
| MSNBC | POLITICS NATION | 705 | 200 | 356 |
| CNBC | Mad Money | 231 | 72 | 132 |
| HLN | Prime News | 241 | 63 | 90 |
| Net | 7PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | PRESIDENTIAL ADDRESS | 3,379 | 826 | 1,407 |
| FNC | The Fox Report W/S.SMITH | 3,439 | 819 | 1,454 |
| CNN | OBAMA JOBS ADDR ANALYSIS | 1,855 | 680 | 863 |
| CNN | OBAMA JOBS ADDRESS | 1,852 | 645 | 780 |
| MSNBC | HARDBALL WITH C. MATTHEWS | 1,747 | 459 | 807 |
| MSNBC | PRESIDENTIAL ADDRESS | 1,670 | 430 | 751 |
| CNBC | CNBC SPECIAL REPORT | 322 | 119 | 159 |
| HLN | ISSUES | 352 | 92 | 159 |
| Net | 8PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 3,933 | 856 | 1,664 |
| CNN | Anderson Cooper 360 | 1,610 | 535 | 828 |
| MSNBC | Last Word W/ L. ODONNELL | 1,311 | 343 | 586 |
| CNBC | CNBC SPECIAL REPORT | 239 | 74 | 121 |
| CNBC | ENRON: SMARTEST GUYS | 131 | 52 | 62 |
| HLN | Nancy Grace | 467 | 91 | 210 |
| Net | 9PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | Hannity | 2,213 | 468 | 990 |
| CNN | Piers Morgan Tonight | 1,418 | 476 | 677 |
| MSNBC | Rachel Maddow Show | 979 | 313 | 478 |
| CNBC | ENRON: SMARTEST GUYS | 134 | 58 | 78 |
| HLN | Dr. Drew | 387 | 114 | 188 |
| Net | 10PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | ON THE RECORD W/GRETA | 1,838 | 411 | 814 |
| CNN | Anderson Cooper 360 | 1,019 | 351 | 516 |
| MSNBC | Ed Show | 837 | 227 | 436 |
| CNBC | ENRON: SMARTEST GUYS | 128 | 46 | 77 |
| HLN | Joy Behar | 376 | 98 | 181 |
| Net | 11PM | P2+ (000s) | 25-54 (000s) | 35-64 (000s) |
| FNC | THE OREILLY FACTOR | 1,232 | 361 | 693 |
| CNN | OBAMA JOBS ADDR ANALYSIS | 933 | 481 | 516 |
| CNN | OBAMA JOBS ADDRESS | 981 | 513 | 552 |
| MSNBC | Last Word W/ L. ODONNELL | 436 | 155 | 220 |
| CNBC | Mad Money | 104 | 42 | 56 |
| HLN | SHOWBIZ TONIGHT | 306 | 95 | 119 |
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For other days cable news ratings click here.
P2+ = viewers over the age of 2
(25-54) = Adults 25-54 viewing
(35-64) = Adults 35-64 viewing
Prime Time = 8-11pm
LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.
Scratch = when a show's audience fails to meet minimum Nielsen reporting levels. For more information go here.
Nielsen Cable Network Coverage Estimates (as of July, 2011)
CNN/HLN: 101.12 million HHs
CNBC: 98.62 million HHs
FNC: 99.15 million HHs
MSNBC: 95.72 million HHs
Fox Business: 58.15 million HHs
Nielsen TV Ratings Data: ©2011 The Nielsen Company. All Rights Reserved.
