via press release:
ABC’s “Bachelor Pad: The Final Challenge” Stands as the
Most-Watched Entertainment Program in the 8pm Hour
“Bachelor Pad” Season Closer Builds on its Year-Ago Finale in Viewers and Young Adults, Improving its Overall Audience Year to Year in All 6 Telecasts
On Average, Season 2 of “Bachelor Pad” Draws More Viewers than Season 1
Monday Night (8:00-11:00 p.m.)
With “Bachelor Pad: The Final Challenge” leading into the 2-hour second season finale of “Bachelor Pad,” ABC defeated its network rivals on Monday night in Total Viewers (6.1 million) and Adults 18-49 (1.9/5).
- ABC built its overall Monday audience year over year for the 6th week in a row, and was also up solidly over year-ago night among Adults 18-49 (5.0 million and 1.6/4 on 9/13/10).
“Bachelor Pad: The Final Challenge” (8:00-9:00 p.m.)
From 8:00 – 9:00 p.m. opposite ESPN’s season opener of “Monday Night Football,” ABC’s “Bachelor Pad: The Final Challenge” finished as Monday’s most-watched entertainment program (6.4 million).
“Bachelor Pad” (9:00-11:00 p.m.)
From 9:00 – 11:00 p.m. in direct competition, ABC’s 2-hour season closer of “Bachelor Pad” beat out NBC’s “2011 Miss Universe Pageant” by double-digit percentages in Total Viewers (+13% - 6.0 million vs. 5.3 million) and Adults 18-49 (+19% - 1.9/5 vs. 1.6/4). On average during its second season, ABC’s “Bachelor Pad” stood as the most-watched TV show in its time period and also ranked No. 1 across all key Women demos (W18-34/W18-49/W25-54).
- ABC’s “Bachelor Pad” built its overall audience year to year on all 6 telecasts, topping its year-ago season finale by solid margins in viewers and young adults (5.8 million and 1.8/5 on 9/13/10). In fact, on average Season 2 of “Bachelor Pad” was up over Season 1 in Total Viewers by 8% (6.9 million vs. 6.4 million).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (National, Live + Same Day Program Ratings), 9/12/11.