Note the first night ratings for the Anderson Cooper premiere far down the list. Note that Anderson Cooper was pre-empted in a number of large markets for the US Open broadcast on CBS.
via press release:
Out of the gate on September 12, “The Dr. Oz Show,” which inherited the most timeslots from ‘The Oprah Winfrey Show’ (+80), ranked as the #1 talk show delivering a 3.8 Household cume rating in the 56 overnight markets, matching its best single-day rating ever.
The #1 talk show delivering
- Dr. OZ (3.8)
- The View (3.5)
- Regis & Kelly (2.9)
- Maury (2.8)
- Ellen (2.7)
- Dr. Phil (2.6)
- The Talk (1.9)
- Jerry Springer (1.8)
- Rachael Ray (1.5)
- The Doctors (1.6)
- Nate Berkus Show (1.3)
- Anderson Cooper (1.3)
- Wendy Williams (1.2)
- Best year-to-year growth of any talk show, up +36% over year ago premiere (2.8 on 9/13/2010)
- Dr. OZ (+36%)
- The View (+8%)
- Regis & Kelly (+15%)
- Maury (+8%; season premiere week of 9/19)
- Ellen (+8%)
- Dr. Phil (-4%; season premiere Tuesday)
- Jerry Springer (+6%; season premiere week of 9/19)
- The Talk (-10%; season premiere week of 9/19)
- Rachael Ray (-17%; season premiere week of 9/19)
- The Doctors (-16%)
- Wendy Williams (-14%)
- #1 in the time period in Los Angeles, the top Oprah-inherited market
- #1 in the 3PM time period, delivering a 4.1 among Households and 1.3 among Women 25-54
- #1 program on KABC outside of prime time among Households
- up +64% over its General Hospital lead-in
- up over Oprah's August repeat performance (1.7)
- 4PM lead-out NEWS is up from a 2.9 in August to a 3.5 yesterday.
- Races past its lead-ins +15%
- Dr. Oz helps local news: Newscasts that now have a Dr. Oz lead-in are up +11% over their August performance (when they did not have a Dr. Oz lead-in)
Source: NSI, 56 Metered Markets, preliminary weighted cume ratings; 9/12/2011; vs. year ago=9/13/2010; lead-in=1/4 hr TP; PLEASE NOTE: DATA ARE PRELIMINARY AND SUBJECT TO CHANGE
