‘The Dr. Oz Show’ Crushes ‘Anderson Cooper’ Premiere, Has Best Day Ever

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Note the first night ratings for the Anderson Cooper premiere far down the list. Note that Anderson Cooper was pre-empted in a number of large markets for the US Open broadcast on CBS.

via press release:

Out of the gate on September 12, “The Dr. Oz Show,” which inherited the most timeslots from ‘The Oprah Winfrey Show’ (+80), ranked as the #1 talk show delivering a 3.8 Household cume rating in the 56 overnight markets, matching its best single-day rating ever.

 

The #1 talk show delivering

  • Dr. OZ (3.8)
  • The View (3.5)
  • Regis & Kelly (2.9)
  • Maury (2.8)
  • Ellen (2.7)
  • Dr. Phil (2.6)
  • The Talk (1.9)
  • Jerry Springer (1.8)
  • Rachael Ray (1.5)
  • The Doctors (1.6)
  • Nate Berkus Show (1.3)
  • Anderson Cooper (1.3)
  • Wendy Williams (1.2)

 

  • Best year-to-year growth of any talk show, up +36% over year ago premiere (2.8 on 9/13/2010)

 

  • Dr. OZ (+36%)
  • The View (+8%)
  • Regis & Kelly (+15%)
  • Maury (+8%; season premiere week of 9/19)
  • Ellen (+8%)
  • Dr. Phil (-4%; season premiere Tuesday)
  • Jerry Springer (+6%; season premiere week of 9/19)
  • The Talk (-10%; season premiere week of 9/19)
  • Rachael Ray (-17%; season premiere week of 9/19)
  • The Doctors (-16%)
  • Wendy Williams (-14%)

 

  • #1 in the time period in Los Angeles, the top Oprah-inherited market
    • #1 in the 3PM time period, delivering a 4.1 among Households and 1.3 among Women 25-54
    • #1 program on KABC outside of prime time among Households
    • up +64% over its General Hospital lead-in
    • up over Oprah’s August repeat performance (1.7)
    • 4PM lead-out NEWS is up from a 2.9 in August to a 3.5 yesterday.

 

  • Races past its lead-ins +15%

 

  • Dr. Oz helps local news: Newscasts that now have a Dr. Oz lead-in are up +11% over their August performance (when they did not have a Dr. Oz lead-in)

 

Source: NSI, 56 Metered Markets, preliminary weighted cume ratings; 9/12/2011; vs. year ago=9/13/2010; lead-in=1/4 hr TP; PLEASE NOTE: DATA ARE PRELIMINARY AND SUBJECT TO CHANGE

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