Univision’s “¡Mira Quién Baila!” Dances Its Way To Ratings Growth In Second Season Premiere

Categories: Press Releases

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September 13th, 2011

via press release:

UNIVISION’S “¡MIRA QUIÉN BAILA!” DANCES ITS WAY TO RATINGS GROWTH IN SECOND SEASON PREMIERE

 

“¡Mira Quién Baila!” Generates Buzz on Social Media with 16 Million Impressions


MIAMI, FL – SEPTEMBER 13, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, announced today that Sunday night’s second season premiere of “¡Mira Quién Baila!” (Look Who’s Dancing!), a co-production of Univision Studios andEndemol, reached 8.1 million Total Viewers 2+ who tuned in to all or part of the three-hour broadcast and generated more than 16 million impressions across social media platforms, including Twitter and Facebook.

The highly-anticipated premiere of “¡Mira Quién Baila!” delivered an average audience of 4.1 million Total Viewers 2+, 2.2 million Adults 18-49, 1.1 million Adults 18-34, 1.3 million Women 18-49 and 1.3 million Persons 12-34. In comparison to the first season premiere, Sunday night’s broadcast delivered audience growth among Women 18-34 (+14%), Women 18-49 (+9%), Persons 12-34 (+8%), Adults 18-49 (+7%), Adults 18-34 (+7%) and Total Viewers 2+ (+3%).

 

The second season premiere of “¡Mira Quién Baila!” ranked as the second highest-rated U.S. produced reality show on Univision, as well as on Spanish-language television as a whole, among Total Viewers 2+, Adults 18-49, Men 18-49 and Women 18-49.

 

ADDITIONAL NATIONAL HIGHLIGHTS:

 

  • In the time period (8-11 p.m.), Sunday night’s premiere of “¡Mira Quién Baila!” made Univision:
    • The #3 network, beating ABC and FOX among Women 18-49 and Women 18-34
    • The #4 network, beating ABC, among Adults 18-49, Men 18-49, Adults 18-34, Men 18-34, Persons 12-34 and Total Viewers 2+ (beating FOX)

 

  • For the entire night (7-11 p.m.), “¡Mira Quién Baila!” helped Univision finish as:
  • The #4 network, beating ABC, among Adults 18-49, Men 18-49, Women 18-49, Adults 18-34, Men 18-34, Women 18-34 and Persons 12-34

 

  • Delivered more Adult 18-49 and Adult 18-34 viewers than first-run episodes of ABC’s “Sunday 20/20: Sixth Sense” and “20/20;” CBS’ “60 Minutes;” and FOX’s “In The Flow With Affion Crockett”

 

  • Increased its audience in the last hour compared to the first hour by double-digit margins among all Viewers 2+ (+17%), Adults 18-49 (+21%), Men 18-49 (+18%) and Women 18-49 (+22%)

 

Source: Radian6 monitoring of the official #MQB hashtag from 9/9/2011 through Monday, 9/12/2011. The Nielsen Company, Sunday (09/11/2011) 7-11 p.m. Univision’s ¡Mira Quién Baila! premiere telecast aired from 8-11 p.m.  Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualifiedaudience (visitors included). Rankings for the night based on ad-supported networks only.  Pre and post games are excluded.  Live+SD.

 

Fans of “¡Mira Quién Baila!” can go to Univision.com, keyword: Mira Quién Baila, for behind-the-scenes coverage of what they didn’t see on the show, video of the best dances from the night, and exclusive interviews. The online and mobile sites feature the latest contestant profiles, interviews and exclusive photos of the show’s celebrities. Traffic to the online site is already outpacing last year, with pages up 66 percent, unique cookies up 58 percent and visits up 63 percent compared to the “¡Mira Quién Baila!” premiere week last season.

 

Source: Univision.com US/PR Traffic Analytics, MRC Accredited, 9/5/2011 to 9/11/2011.

 

“¡Mira Quién Baila!” pairs a group of 10 Hispanic celebrities with aspiring dancers showcasing their moves to a variety of rhythms, including pop, tango, salsa, merengue, disco, cha-cha-cha, rock n’ roll, regional Mexican and urban music. Every week, contestants rotate partners and compete in front of a studio audience, while an expert panel of judges selects the top dancers. The remaining couples will Face Off, left to be eliminated by the audience’s votes. The winning celebrity at the end of the show’s run will receive $100,000 for their charity of choice. This year’s celebrity contestants include singer Priscila Angel dancing for Trekking for Kids, actress Geraldine Bazán dancing for Big Brothers Big Sisters, actor Alejandro Chaban dancing for Partnership for a Healthier America (PHA), professional wrestler Blue Demon Jr. dancing for Shriners Hospitals for Children, actor Erik Estrada dancing for Smile Train, singer Jose Manuel Figueroa dancing for CARE, actress Elizabeth Gutierrez dancing for The Children’s Trust, actress Adamari Lopez dancing for Susan G. Komen, singer and actress Stephanie Salas dancing for Puentes de Salud, and singer Christian Zuárez dancing for La Ventana de los Cielos.

 

Univision On Demand will feature exclusive bonus content including interviews with“¡Mira Quién Baila!” judges and celebrity contestants, plus an intimate interview with last year’s winner Vadhir Derbez. Every week, fans can also find each of the contestants’ dancing segments, along with the judges’ reviews.

 
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