ABC News Special - 'Jacqueline Kennedy: In Her Own Words' is a Big Draw on Tuesday

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September 14th, 2011

via press note:

Opposite NBC with its season finale/premiere line up (season finale of It’s Worth What?/Tuesday finale of America’s Got Talent/season premiere of Parenthood), ABC marked its strongest non-sports Tuesday since the end of the season in Total Viewers and Adults 18-49.

 

At 8 o’clock, ABC’s Wipeout ranked #1 in Adults 18-49 for the 4th week in a rowWipeout dominated its original unscripted competition in the hour,outdelivering NBC’s season finale of It’s Worth What? by 30% in viewers and by 82% in young adults.  In addition, the broad-skewing Wipeout made ABC the highest-rated broadcaster in the time period with Teens 12-17 and Kids 2-11 for the 7th week running.

 

  • Wipeout equaled ABC’s top young adult number in the hour since May – since 5/24/11.

 

Surging from its lead-in at 9pm and gaining audience throughout its 2-hour broadcast, the ABC News Special - Jacqueline Kennedy: In Her Own Words finished #2 to NBC’s combo of America’s Got Talent Tuesday finale and Parenthood premiere from 9-11pm among Total Viewers.  Building in its second hour, the ABC News Special moved ahead of NBC to become the most-watched TV program from 10-11pm, topping CBS and outdrawing the Talent-led season opener of Parenthood by 28%.  With Diane Sawyer reporting, the ABC News Special allowed viewers for the first time to hear actual interviews the former first lady, Jacqueline Kennedy, recorded for history.

 

  • In Total Viewers, Adults 25-54 and Adults 18-49, the ABC News Special - Jacqueline Kennedy: In Her Own Words produced the Net’s strongest non-sports numbers in the 2-hour time period in nearly 4 months – since 5/24/11, with the season finale of Dancing with the Stars.  In fact looking at the Tuesday 9-11pm time period outside of the regular Sept-May TV Season, the program attracted ABC’s biggest non-sports audience in 5 years – since September 2006, with the pre-season premiere of Dancing with the Stars on 9/12/06.
 
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