Over The Top Viewing or Economic Woes? TV Service Subscribers Fall By The Most Ever In A Single Quarter

Categories: Satellite TV,TV Business,TV Ratings Reference

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September 14th, 2011

For the second quarter 2011, pay TV subscribers took a dive.  Across the three month period ending June 30, the top 14 multichannel video programming distributors (MVPDs) dropped approximately 286,000 basic video subscribers. Some reports put total industry losses at much as 100,000 higher.  But looking just at the top 14, the number eclipses the largest-ever previous loss:  -174,000 for 3Q10.

That made the loss for 2Q11 64% worse than the worst ever previous loss.

Of course, not all landed on the down side. On the winning end, AT&T U-verse, Verizon FiOS and DIRECTV all saw significant gains. In fact, U-verses gains were hefty enough to move it up one place in video rankings, ahead of Cablevision which recorded a slight gain due primarily to the inclusion of Bresnan Communications in its numbers. (In addition Suddenlink got a boost from its NPG purchase.) Among those feeling the biggest pain were Mediacom and Insight which lost 6.3% and 5.3% of their basic video customers across the past year. For the quarter, their respective losses were 3.1% and 2%.

(Source: The Bridge)

Whether it's because of "over the top" viewing online or economic woes, that's a big ouch.

Here's the latest total subscriber numbers for cable, satellite and telco TV providers:

 
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