Record 107.4 Million Fans Tune In On NFL Kickoff Weekend

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

September 14th, 2011

via press release:

RECORD 107.4 MILLION FANS TUNE IN ON KICKOFF WEEKEND

 

Kickoff Weekend Games 3 Most-Watched Sporting Events

Since Super Bowl XLV

 

Cowboys-Jets on NBC Most-Watched Sunday Night Football Game Ever

 

NFL Games Top Ratings in All 30 NFL Markets

 

NFL.com & Digital Media Properties Post Opening Weekend Records

 

Beginning with the Thursday night NFL season opener, viewers across the country got back to football and tuned into NFL games and visited NFL digital media properties in record numbers.

 

A record 107.4 million fans tuned into Kickoff Weekend games (Sept. 8-12) on CBS, ESPN, FOX and NBC to rank as the most-viewed opening weekend ever.

 

Three Kickoff Weekend games topped 25 million average viewers -- NBC Thursday night opener (Saints-Packers, 27.2 million), FOX national game telecast (mostly Giants-Redskins, 25.8 million) and the NBC Sunday night game (Cowboys-Jets, 25.8 million) – to rank as the three most-watched sporting events since Super Bowl XLV. These three telecasts rank among the seven most-watched shows among all television programs since Super Bowl Sunday including awards shows, such as the Academy Awards, and season finales.

 

In addition, Kickoff Weekend games averaged 19.0 million viewers – which coupled with last year’s average of 19.5 million marks the first time in a quarter century that NFL opening-weekend games averaged at least 19 million viewers in consecutive seasons (1986-1987).

 

Below are some additional records and highlights from Kickoff Weekend.

 

NATIONAL

 

  • NBC’s Sunday Night Football opener is the most-watched SNF game ever (Cowboys-Jets, 25.8 million viewers). NBC’s two games averaged 26.5 million viewers, marking the highest Thursday-Sunday primetime average for NBC since the current Kickoff Weekend schedule was implemented in 2002.  With Cowboys-Jets marking the first meeting in five years between starting quarterbacks of Hispanic heritage, NBC drew an SNF record 2.74 million Hispanic viewers.

 

 

LOCAL

 

  • NFL games ranked first in all 30 NFL markets for the third consecutive Kickoff Weekend. NFL games also topped the ratings in 53 of Nielsen’s 56 metered markets -- up from 48 of 56 metered markets in 2010.

 

  • Three teams delivered record-setting ratings for season-openers in their home markets led by Super Bowl XLV champion Green Bay (53.1 rating) followed by New England (33.9) and the New York Jets (19.7).

 

  • Five clubs (Denver, Green Bay, Miami, N.Y. Jets, and Oakland) posted local ratings increases of more than 20 percent for Week 1.

 

DIGITAL

 

  • NFL digital media properties, including NFL Mobile only from Verizon, had its best opening weekend ever with 46 percent more people visiting than last year.

 

  • On Sunday, fans watched 75 percent more video compared to Kickoff Sunday in 2010.

 

  • Fans spent 48 percent more time on NFL digital media properties than last year.

 

  • Visits to the expanded array of NFL mobile offerings were up nearly 500 percent from 2010.

 

Following is the list of all 30 NFL markets where football was the top-rated program for the week of Sept. 6 - 12:

 

Week of 9/6 – 9/12  

 

HH

HH

RTG

Market Game

Date

RTG

SHR

Rank

New Orleans Saints at Packers

9/8/11

57.7

75

1

Milwaukee Saints at Packers

9/8/11

53.1

71

1

Pittsburgh Steelers at Ravens

9/11/11

39.9

66

1

Dallas Cowboys at Jets

9/11/11

38.8

58

1

Baltimore Steelers at Ravens

9/11/11

38.1

62

1

Minneapolis Vikings at Chargers

9/11/11

35.5

65

1

Kansas City Bills at Chiefs

9/11/11

33.0

58

1

Washington, DC Giants at Redskins

9/11/11

31.6

54

1

Buffalo Bills at Chiefs

9/11/11

31.5

56

1

San Diego Vikings at Chargers

9/11/11

31.5

61

1

Cincinnati Bengals at Browns

9/11/11

30.9

56

1

Cleveland Bengals at Browns

9/11/11

30.7

55

1

Indianapolis Colts at Texans

9/11/11

29.8

53

1

Chicago Falcons at Bears

9/11/11

27.7

56

1

Nashville Titans at Jaguars

9/11/11

27.0

46

1

Charlotte Panthers at Cardinals

9/11/11

26.7

45

1

Philadelphia Eagles at Rams

9/11/11

26.0

48

1

Jacksonville Titans at Jaguars

9/11/11

25.4

44

1

Detroit Lions at Buccaneers

9/11/11

24.5

46

1

Houston Colts at Texans

9/11/11

24.4

46

1

St. Louis Eagles at Rams

9/11/11

22.9

44

1

Phoenix Panthers at Cardinals

9/11/11

22.6

41

1

Seattle Seahawks at 49ers

9/11/11

20.6

49

1

Denver Raiders at Broncos

9/8/11

20.5

34

1

New York Cowboys at Jets

9/11/11

19.7

30

1

Atlanta Falcons at Bears

9/11/11

18.7

37

1

Tampa Saints at Packers

9/8/11

17.5

29

1

San Fran-Oakland Seahawks at 49ers

9/11/11

16.6

39

1

Boston Cowboys at Jets

9/11/11

14.6

25

1

Miami Cowboys at Jets

9/11/11

14.1

21

1

Source: NFL & The Nielsen Company

 
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