truTV’s ‘Hardcore Pawn’ Strikes Ratings Gold Again
via press note:
truTV’s breakout hit Hardcore Pawn scored another outstanding performance last night, garnering more than 2.1 million viewers.
In the race for key adult and male demos, Hardcore Pawn ranked a strong second place among all ad-supported cable programming in the 9 p.m. timeslot, with 1.2 million adults 18-49 and 751,000 men 18-49.
Hardcore Pawn also scored a big win over A&E’s Billy the Exterminator and Discovery’s Auction Kings, delivering 24% more adults 18-49 than those two reality shows combined.
With Hardcore Pawn leading the way, truTV finished the night as one of ad-supported cable’s Top 5 networks in delivery of adults 18-49 and men 18-49.