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TV Ratings Tuesday: CW's 'Ringer' Equals 'Hellcats' Premiere Ratings, 'Parenthood,' '90210' Premiere Down

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September 14th, 2011

Scoreboard NBC Uni ABC CBS CW FOX
Adults 18-49: rating/Share 2.4/7 1.8/5 1.7/5 1.6/5 1.0/3 0.9/3
Adults 18-34: Rating/Share 1.8/6 1.9/6 1.2/4 0.9/3 1.0/3 0.8/3
Total Viewers (million) 8.228 4.019 7.646 8.883 2.184 2.316

The series premiere of the CW's Ringer scored a 1.2 adults 18-49 rating. Our polled readers turned out to have been overly optimistic. By comparison, last season's CW rookie premieres scored a 1.2 (Hellcats, cancelled) and a 1.4 (Nikita, renewed). Ringer drew a 1.6 rating for women 18-34, which the CW claims to target. Way too early for a prognosis on the show though, we'll have to see how the rest of the CW line up starts this season. retentionistas will crow about how it "built" on its lead in. Ignore them. Earlier in the evening the season premiere of 90210 drew a 0.8 adults 18-49 rating down 11% vs. last season's premiere 0.9 adults 18-49 rating and a 1.4 women 18-34 rating.

The season premiere of Parenthood managed a 2.3 adults 18-49 rating, down 15% from last season's premiere 2.7 rating.  America's Got Talent was up 16% versus last Tuesday to a 3.6 adults 18-49 rating, but it was down 8% from last season's performance finale. Although AGT has typically been getting upward adjustments in the final ratings (due later today). Earlier in the night It's Worth What? was down a tenth (8%) versus last week equalling a series low 1.1 adults 18-49 rating.

The ABC News Special Jacqueline Kennedy: In Her Own Words at 9pm had a 1.5 adults 18-49 rating. , while earlier in the evening Wipeout drew a 2.0 adults 18-49 rating, equalling last week's repeat episode. Perhaps having various members of the Kennedy family run through the Wipeout course would have been a better choice for a special.

Late-night ratings are below the primetime data.

Broadcast primetime ratings for Tuesday, September 13, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00PM ABC Wipeout 1.8 6 5.771
CBS NCIS - R 1.6 5 9.666
NBC IT'S WORTH WHAT? 1.1 4 4.657
FOX Glee  - R 0.9 3 2.613
CW 90210 0.8 3 1.631
8:30PM ABC Wipeout 2.2 7 6.410
CBS NCIS - R 1.8 5 10.581
NBC IT'S WORTH WHAT? 1.1 3 4.742
FOX Glee  - R 1.0 3 2.840
CW 90210 0.9 3 1.624
9:00PM NBC AMERICA'S GOT TALENT 6 3.4 9 12.677
CBS NCIS:  LOS ANGELES - R 1.6 4 8.723
ABC ABC NEWS SPECIAL 1.6 4 7.956
CW RINGER 1.2 3 2.721
FOX Raising Hope - R 0.8 2 1.891
9:30PM NBC AMERICA'S GOT TALENT 6 3.8 10 13.727
ABC ABC NEWS SPECIAL 1.7 4 8.287
CBS NCIS:  LOS ANGELES - R 1.5 4 8.244
CW RINGER 1.2 3 2.759
FOX Raising Hope - R 0.8 2 1.920
10:00PM NBC PARENTHOOD 2.6 7 7.833
CBS NCIS:  LOS ANGELES - R 1.7 4 8.123
ABC ABC NEWS SPECIAL 1.5 4 8.628
10:30PM NBC PARENTHOOD 2.0 6 5.733
CBS NCIS:  LOS ANGELES - R 1.6 5 7.961
ABC ABC NEWS SPECIAL 1.4 4 8.827

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via NBC press note:

In Late-Night Metered Markets Tuesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.9/8; CBS's "Late Show with David Letterman," 2.3/6 with an encore; and ABC's combo of "Nightline," 3.4/8; and "Jimmy Kimmel Live," 1.6/5.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.6/3 with an encore; "Nightline," 1.0/5; and "Jimmy Kimmel Live," 0.6/4.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.2/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.3/2).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.8/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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