TV Ratings Wednesday: 'Survivor,' 'Top Model' Premieres, 'America's Got Talent' Finale Below Last Year; 'Up All Night' & 'Free Agents' Surf Ratings Wave, 'H8R' Not Loved

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September 15th, 2011

Scoreboard NBC CBS Uni ABC FOX CW
Adults 18-49: Rating/Share 3.3/9 3.1/9 1.8/5 1.4/4 0.8/2 0.7/2
Adults 18-34: Rating/Share 2.5/8 2.0/6 2.0/6 1.1/3 0.7/2 0.9/3
Total Viewers (million) 12.211 9.178 3.871 4.501 2.914 1.625

The season premiere of Survivor: South Pacific fell 15% vs. its first Wednesday premiere last season to a 3.4 adults rating, its lowest fall premiere ever. The Big Brother season finale drew a 2.9 adults 18-49 rating, even with last Wednesday's episode (historical comparison coming).

The series premiere of NBC's Up All Night drew a 3.7 adults 18-49 rating (54% better than Outlaw's premiere first half hour last season), following it the series premiere of Free Agents had a 2.1 adults 18-49 rating (identical to Outlaw's second half hour last season). NBC says there was no AGT overrun into 10pm. Drawing any conclusions about the future of either show at this point is likely folly.

America's Got Talent season finale was up from last week, but down 10% vs. last year's finale to a 3.5 adults 18-49 rating. Note that AGT has had a recent pattern of adjustments upwards in the final ratings.

The series premiere of CW's H8R drew just a 0.6 adults 18-49 rating, but even at that level was above any new reality show the CW has put on the air since Hitched Or Ditched (May, 2009). The seventeenth cycle premiere of America's Next Top Model scored a 0.9 adults 18-49 rating, down 31% vs. last year's Fall premiere which was a week earlier and didn't face the AGT finale and Survivor premiere.

ABC's Primetime Nightline special at 10pm drew a 1.2 adults 18-49 rating.

Against more than token broadcast competition at 8pm, Fox's Buried Treasure tumbled 0.5 points vs. last week to a 0.8 adults 18-49 rating. The 9pm repeat did a tenth better.

Late-night results are below the primetime data.

Overnight ratings for Wednesday, September 14, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
NBC AMERICA'S GOT TALENT 6 3.0 10 11.986
ABC THE MIDDLE - R 1.2 4 4.473
CW H8R 0.6 2 1.415
8:30PM NBC AMERICA'S GOT TALENT 6 3.3 10 13.039
ABC THE MIDDLE - R 1.4 4 4.589
CW H8R 0.6 2 1.268
9:00PM NBC AMERICA'S GOT TALENT 6 3.6 10 14.440
ABC Modern Family - R 1.8 5 4.968
CW AMERICA'S Next Top Model 0.8 2 1.804
9:30PM NBC AMERICA'S GOT TALENT 6 4.1 11 16.554
CBS Big Brother 13 3.1 8 8.060
ABC Modern Family - R 1.8 5 4.726
CW AMERICA'S Next Top Model 0.9 2 2.014
10:00PM NBC Up All Night 3.7 10 10.910
CBS Big Brother 13 2.9 8 7.749
ABC PRIMETIME Nightline:  CEL 1.2 3 3.973
10:30PM CBS Big Brother 13 2.8 8 7.542
NBC Free Agents 2.1 6 6.335
ABC PRIMETIME Nightline:  CEL 1.2 3 4.277

via NBC press note:

In Late-Night Metered Markets Wednesday night:

In Nielsen's 56 metered markets, household results were: "The Tonight Show with Jay Leno," 2.8/7; CBS's "Late Show with David Letterman," 1.9/5 with an encore; and ABC's combo of "Nightline," 2.9/7; and "Jimmy Kimmel Live," 1.3/4.

In the 25 markets with Local People Meters, adult 18-49 results were: “The Tonight Show with Jay Leno,” 0.9/4; "Late Show," 0.5/2 with an encore; "Nightline," 0.9/4; and "Jimmy Kimmel Live," 0.5/3.

At 12:35 a.m., "Late Night with Jimmy Fallon" (1.4/5 in metered-market households) beat CBS's "Late Late Show with Craig Ferguson" (1.1/4). In the 25 markets with Local People Meters, "Late Night" (0.6/4 in 18-49) topped "Late Late Show" (0.4/3).

At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.9/4 in metered-market households with an encore and a 0.4/3 in adults 18-49 in the 25 markets with local people meters.

NOTE: All ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated. Starting with data for Mon 3/28/11, all program ratings will now include multiple viewings of a telecast on a DVR. Previously only the first viewing was counted. HUT/PUT will now consist of Live TV viewing and DVR playback at time of play. Previously, HUT/PUT consisted of live viewing and DVR playback credited to time of live telecast.Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.


Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

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