Hitting a 3-Month High, ABC Wins with the Season Finale of ‘Wipeout’
via press release:
Hitting a 3-Month High Among Adults 18-49, ABC Ranks No. 1
On the Final Thursday Before the Start of the 2011-12 Season
ABC’s Season Finale of “Wipeout” Wins its 2-Hour Slot in Adults 18-49,
Posting the Series’ Strongest Number Since its Season Premiere in June
“Wipeout” Achieves its Highest Adult 18-34 Rating in More than 7 Months
ABC’s Repeat “Grey’s” Beats NBC’s Repeat “L&O: SVU” by 38% in Adults 18-49
Thursday Night (8:00-11:00 p.m.)
With the season finale of “Wipeout” and a repeat “Grey’s Anatomy,” ABC ranked No. 1 on the final Thursday before the start of the 2011-12 season among Adults 18-49 (1.8/5-tie).
- The Net marked its strongest Thursday in nearly 3 months among young adults – since 6/23/11.
“Wipeout” (8:00-10:00 p.m.)
ABC’s 2-hour season finale of “Wipeout” finished a strong No. 1 from 8:00-10:00 p.m. among Adults 18-49, leading runner up CBS by 16% (2.2/6 vs. 1.9/6). The broad-appealing ABC unscripted series also delivered the No. 1 position in its time period with key Women (W18-34/W18-49/W25-54) and was the top-rated broadcast program with Teens 12-17 and Kids 2-11.
- Jumping 38% over its most recent original telecast on the night (1.6/5 on 8/25/11), “Wipeout” hit its best Adult 18-49 rating since its season premiere in June, representing the series’ 2nd-highest number since March – since 6/23/11 and 3/24/11, respectively. In addition, the series achieved its highest Adult 18-34 (1.9/6) number in more than 7 months – since 2/3/11.
“Grey’s Anatomy” (10:00-11:00 p.m.)
During the 10 o’clock hour, ABC’s special repeat “Grey’s Anatomy” topped NBC’s repeat “Law & Order: SVU” by a margin of 38% in Adults 18-49 (1.1/3 vs. 0.8/2).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010. More viewers are watching shows on their own timetables, which may not be reflected in the overnight
next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: The Nielsen Company (Fast Affiliate, Live + Same Day Ratings), 9/15/11.