via press release:
AND THE ARE A MAGICAL PAIR FOR THE CW
Matches The CW’s All-Time High in its Time Period in Key Women 18-34 Demographic
Holds 100% of the Audience of The CW’s #1 Show, THE
Hits Best Female Teen Audience in the Time Period in More Than Four Years
September 16, 2011 (Burbank, CA) -- The series premiere of THE SECRET CIRCLE conjured magical numbers for The CW, matching an all-time high among women 18-34 (1.9/5) in its time period, according to preliminary Live Plus Same Day Nielsen ratings for Thursday, Sept. 15, 2011.
Perfectly paired with The CW’s hit THE, THE SECRET CIRCLE retained 100% of its lead-in with total viewers (3.0M), 93% in adults 18-49 (1.3/3), 94% in women 18-49 (1.7/4), 86% in women 18-34 (1.9/5) and built by 11% in female teens (2.0/7). It’s the best retention ever for any series following THE among women 18-34 and adults 18-49 and women 18-49.
THE SECRET CIRCLE was up +6% in women 18-34 in from the series premiere ofin its time period last year, and even in adults 18-34 (1.3/4) and in women 18-49 (1.7/4).
THE SECRET CIRCLE averaged a 2.0/7 in female teens, the best performance for the network in that demo since 3/15/07 in the time period.
The third season premiere of THE VAMPIRE DIARIES was #1 in women 18-34 in its time period (2.2/7) and #2 in adults 18-34 (1.6/5). THE VAMPIRE DIARIES had its best performance in total viewers (3M) and adults 18-34 and women 18-34 since February 2011. It built on the audience from its season finale in total viewers, adults 18-34 and women 18-34 and matched it in adults 18-49 (1.4/4) and women 18-49 (1.8/5).
THE VAMPIRE DIARIES and THE SECRET CIRCLE cast a spell on viewers across the country, with The CW ranking #1 in primetime among adults 18-34 in New York, Los Angeles, Chicago, Philadelphia, San Francisco, Phoenix, Tampa, Miami, Orlando, Sacramento, Portland and Baltimore. The CW was #1 among women 18-34 in New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Phoenix, Seattle, Tampa, Miami, Orlando, Portland and Baltimore.