ABC Opens the Season as the Most-Watched Net for the 4th Time in 5 Years

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press release:

 

  

ABC Opens the Season as the Most-Watched Net for the 4th Time in 5 Years

 

Despite Going Up Against CBS’ “Two and a Half Men”-Fueled Comedy Block, the

13th Season Opener of “Dancing” Makes ABC the Most-Watched Net from 8-10pm

 

“DWTS” Overshadows its Unscripted Competition with Viewers and Young Adults

 

Opening its 4th Season as the Most-Watched Drama in the 10pm Hour,

ABC’s “Castle” Surges Year to Year to Mark its Best-Ever Season Premiere 

 

 

Monday Night (8:00-11:00 p.m.)

Despite going up against CBS with the high-profile return of “Two and a Half Men” on Monday, ABC (16.9 million) finished as the most-watched TV network on the opening night of the 2011-12 season with the openers of “Dancing” and “Castle,” outdrawing CBS by 1.2 million viewers (“HIMYM”/”Two and a Half Men”/”2 Broke Girls”/”Hawaii Five-0” = 15.7 million), Fox by 11.0 million viewers (2-hour season finale of “Hell’s Kitchen” = 5.9 million) and NBC by 11.8 million viewers (2-hour premiere of “The Sing Off”/series debut of “The Playboy Club” = 5.1 million).  Among Adults 18-49, ABC (3.7/9) outdelivered Fox by 48% (2.5/6) and NBC by 106% (1.8/4).

 

  • It was ABC’s 4th time in the last 5 years to open as the most-watched network on the first Monday of the season.

 

“Dancing with the Stars” (8:00-10:00 p.m.)

Building its audience from its first hour to its second hour (18.4 million to 18.7 million) opposite CBS’ “Two and a Half Men”-fueled comedy block from 8:00-10:00 p.m., the 13th season opener of “Dancing with the Stars” made ABC the most-watched net in its time slot, topping CBS by 1.0 million viewers (18.6 million vs. 17.6 million).

 

  • Head to head during its 2-hour time period, ABC’s “DWTS” (18.6 million and 3.9/10) beat out its unscripted competition by huge margins, topping Fox’s “Hell’s Kitchen” finale by 12.7 million viewers and by 56% in Adults 18-49 (5.9 million and 2.5/6) and NBC’s “The Sing Off” season premiere by 13.4 million viewers and by 105% in Adults 18-49 (5.2 million and 1.9/5).

 

“Castle” (10:00-11:00 p.m.)

Surging year to year and starting out its 4th season as the most-watched drama in 10 o’clock hour, ABC’s opener of “Castle” (13.6 million) topped CBS’ opener of “Hawaii Five-0” by 13% (12.0 million) and more than doubled NBC’s series debut of “The Playboy Club” (+172% – 5.0 million).  The ABC drama also doubled “The Playboy Club” with Adults 18-49 (+106% – 3.3/8 vs. 1.6/4).  In addition, ABC’s “Castle” stood as the No. 1 series in the hour with Adults 18-34 and across all key Women (W18-34/W18-49/W25-54).   

 

  • Marking its best-ever season premiere, ABC’s “Castle” jumped over its year-ago season opener (10.7 million and 2.7/7 on 9/20/10) in Total Viewers (+27%) and Adults 18-49 (+22%).  In fact among viewers and young adults, the ABC drama generated its 2nd-highest-ever numbers.

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 42% currently, from 38% at the same point in 2010.  More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

 

blog comments powered by Disqus