via press release:
Updated: "" and " " Score Even Bigger Ratings: Men gains an additional 1 million viewers and +0.4 point in A18-49; Girls gain in viewers and A18-49
MEN RULE MONDAY…BUT DON'T FORGET THE GIRLS
The Season Premiere of "" Scores the Largest Audience and Highest Adult 18-49 Rating in Series History
"" Posts TV's Best Scripted Series Season Premiere Since 2005
"" Posts Biggest Premiere in Series History in Viewers
The Series Premiere of "" is the Biggest Fall Comedy Premiere
"" Wins its Time Period in Adults 18-49 and Adults 25-54
CBS Wins Premiere Monday in Adults 18-49 and Adults 25-54
CBS.com Posts Highest Single-Day Traffic Numbers in the Site’s History, Up 100% over Previous Year to Nearly 2 Million Unique Users
The highly-anticipated season premiere of Sept. 19., featuring the first episode with Ashton Kutcher, delivered the series' largest audience and best adult 18-49 rating ever, leading CBS to a Monday win in adults 18-49 and adults 25-54, according to Nielsen live plus same day ratings for
Leading off the night,(P) was first in adults 25-54 (5.3/13), adults 18-49 (4.7/13), adults 18-34 (4.3/14), second in households (6.8/11) and viewers (11.01m). posted its best delivery ever with a season premiere in viewers, adults 25-54, adults 18-49 and adults 18-34.
At 8:30 PM,SPECIAL (S) was first in adults 25-54 (5.8/13), adults 18-49 (5.2/13), adults 18-34 (4.7/13) and second in both households (7.3/11) and viewers (12.22m).
At 9 PM,(P) was first in households (16.7/24), viewers (28.74m), adults 25-54 (12.6/27) and adults 18-49 (10.7/25) – all series highs. TWO AND A HALF MEN posted the best season premiere for a scripted program in viewers since : CRIME SCENE INVESTIGATION in September 2005 and both adults 25-54 and adults 18-49 since " " in September 2005.
Following TWO AND A HALF MEN, the series premiere of(P) was first in adults 25-54 (8.6/18), adults 18-49 (7.1/16), second in households (11.5/16) and viewers (19.37m). The freshman comedy posted CBS's best delivery in this time period with entertainment programming since May 16, 2005 in these measures. posted the largest audience for a fall comedy premiere since in September 2001 ("Inside Schwartz").
At 10 PM,(P) won its time slot in adults 25-54 (4.5/10), adults 18-49 (3.4/08), second in both households (7.7/12) and viewers (12.19m).
For the night, CBS was first in adults 25-54 (6.9/16), adults 18-49 (5.8/14), adults 18-34 (4.4/12), second in both households (9.6/15) and viewers (16.00m).
CBS was also a hit online, with CBS.com posting a record-breaking day of traffic. The site, which features photos, videos and interactive content about the highly anticipated Monday night line-up, was up 100% to nearly 2 million unique users.
Traffic was driven by TWO AND A HALF MEN, which was the top-visited prime-time program on CBS.com and also posted the highest single-day of traffic ever for an individual show. Monday also marked CBS.com's single highest daily social referrals in the site's history, a testament to the success of the Network's popular Tweet Week event as well as the popularity of CBS's Facebook pages for its leading shows.
Note: DVR penetration is at 42%, up from 38% last year. Last Fall, Live+7 audiences for original entertainment series on CBS gained over 1.8 million viewers, on average, over Live+ Same Day ratings, more than any other network. This season, we expect DVR penetration to continue to increase and, as a result, we expect DVR playback audiences to grow to as well.
* * *