via press release:
NFL COMES TO DISCOVERY COMMUNICATIONS’ VELOCITY NETWORK
WITH TWO WORLD PREMIERE SERIES THIS FALL
NFL Films Presents the World Premiere Series, NFL SINGLE COVERAGE and GREATEST NFL RIVALRIES,
debuting Wednesday, September 21, at 8:00 PM ET/PT on HD Theater
HD Theater Becomes Velocity Network on October 4
(Silver Spring, Md.)—The world’s most-popular sports brand comes to Discovery Communications’ Velocity network when NFL Films debuts two world-premiere series on the network. Beginning Wednesday, September 21 at 8:00 PM (ET/PT), NFL Films, Velocity and Intersport present the all-new franchises, NFL SINGLE COVERAGE and GREATEST NFL RIVALRIES – each capturing the intensity, passion and competition of the NFL.
NFL SINGLE COVERAGE examines the key individual match-ups within a single game unlike any other show on television. Each 30-minute episode uses personal interviews, in-game player microphones and special camera angles to dissect the match-ups between opposing players and coaches. Each play is an individual chess match between corners and receivers; running backs and linebackers; quarterbacks and pass rushers – and the team that wins these isolated battles leaves the gridiron. NFL SINGLE COVERAGE premieres Wednesday, September 21, at 8:00 PM (ET). The series premiere features the 2011 season-opener between divisional foes Pittsburgh Steelers and Baltimore Ravens and showcases the individual and group match-ups which provide the keys to victory in one of football’s best rivalries.
Immediately following, GREATEST NFL RIVALRIES takes a wide-angle view of the two franchises just featured on the preceding episode of NFL SINGLE COVERAGE. Featuring NFL Films’ unrivaled content library and production values, the series will chronicle’s best rivalry games by taking a look back at the past contests, plays and personalities that defined ’s legendary grudge-matches. GREATEST NFL RIVALRIES premieres Wednesday, September 21, at 8:30 PM (ET).
“NFL Films is excited to partner with Velocity to bring fans closer to many of’s best players, teams and matchups,” said NFL Films President Steve Sabol.
HD Theater will become Velocity, an upscale male lifestyle network, on Tuesday, October 4, featuring the best of the travel, leisure, automotive, adventure and sports genres. Velocity will occupy the channel location currently occupied by the HD Theater cable network. The September 21 and 28 airings of NFL SINGLE COVERAGE and GREATEST NFL RIVALRIES will air on HD Theater, with the following six weeks’ premieres airing at the same time and channel location, but under the Velocity brand.
“The NFL is an American obsession - especially for Velocity’s male target audience,” said Bob Scanlon, Senior Vice President of Velocity. “NFL SINGLE COVERAGE and GREATEST NFL RIVALRIES both will be great additions to the network, and our partnership with the NFL shows that Velocity is committed to working with the very best partners to cater to the passions of our audience.”
For more information on Velocity, please visit Velocity.tv, on Facebook at http://www.facebook.com/VelocityTV or on Twitter @VelocityTV1
GREATEST NFL RIVALRIES and NFL SINGLE COVERAGE are produced by Intersport and NFL Films. Steve Sabol is executive producer for NFL Films and Charlie Besser is executive producer for Intersport.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the upscale men’s cable network that provides riveting HD programming for its viewers. Velocity programming is diverse, intelligent and engaging, with series and specials representing the best of the adventure, travel, sports, leisure, and automotive genres. Formerly HD Theater, the fully HD network is available in approximately 40 million homes. For more information on Velocity, please visitVelocity.tv, on Facebook at facebook.com/VelocityTV or on Twitter @VelocityTV1
About NFL Films:
Since 1965, NFL Films has revolutionized the way America watches football and set the standard in sports filmmaking. Exclusive all-access sound, stunning cinematography, stirring orchestral music and poignant storytelling are the trademarks of NFL Films. Winner of 105 Emmy® awards, the 46-year-old production division of the National Football League is widely recognized as the most honored filmmaker in sports.
For 25 years, Intersport has been an award-winning innovator and leader in the creation of sports and entertainment based marketing platforms. Intersport provides turnkey solutions for global brands by combining two award-winning divisions: Television & Digital Media and Sponsorship & Event Marketing. The Emmy-award winning producers within Intersport’s Television Programming & Production Division specialize in the delivery of customized media solutions through original content, robust distribution and organic brand messaging within quality programming. Intersport delivers content to all broadcast networks (ABC, CBS, FOX, NBC) and major cable sports networks (ESPN, FOX Sports Network, CBS College Sports, Big Ten Network, Speed, Velocity, NFL Network).
About Discovery Communications:
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world’s number one nonfiction media company, reaching more than 1.5 billion cumulative subscribers in over 180 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Investigation Discovery, Planet Green and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services, including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.