via press release:
Momentum Continues for Disney Junior, Disney Channel’s Preschool Block
~Owns Cable’s Top 9 Preschool Telecasts in Boys 2-5, and 4 of the Top 5 in Kids 2-5
~Registers Hefty Double-Digit Percent Increases Year Over Year
Saturday’s “Mickey Mouse Clubhouse” is the Week’s No. 1 Cable
Telecast Among Boys 2-5 and the No. 1 Preschool Telecast in Kids 2-5
~ Is the Series’ No. 2 Telecast Ever in Total Viewers and No. 3 Telecast in Boys 2-5
~Ranks as the Show’s Most-Watched Telecast in More Than 4 Months in Kids 2-5
“Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse”
Are the Week’s Top 2 Cable Series Among Boys 2-5
~ The Two Series Account for Cable’s Top 9 Preschool Telecasts in the Demo
For the week of September 12, 2011, Disney Junior once again surged over year-ago averages, posting hefty double-digit percent increases in the hours, up by 18% in Kids 2-5 (472,000 vs. 399,000), by 28% in Boys 2-5 (272,000 vs. 212,000) and by 52% in Women 18-49 (290,000 vs. 191,000).
Overall, “Jake and the Never Land Pirates” and “Mickey Mouse Clubhouse” were the week’s Top 2 preschool series among Boys 2-5, with the shows combining to account for the Top 9 preschool telecasts across all cable in the demo.
- Saturday’s “Mickey Mouse Clubhouse” (8:00 – 8:55 a.m.) stood as cable’s No. 1 telecast of the week among Boys 2-5 (589,000/6.9 ), and the No. 1 preschool cable telecast among Kids 2-5 (945,000/5.7 rating).
- Notably, this was the series’ No. 2 telecast of all time in Total Viewers (2.96 million – behind 11/14/09, 2.99 million), its No. 3 telecast on record in Boys 2-5 and its most-watched telecast in more than 4 months in Kids 2-5 – since 5/5/11.
- Among Boys 2-5, “Jake and the Never Land Pirates” (343,000/4.0 rating) and “Mickey Mouse Clubhouse” stood as cable’s Top 2 series.
- Impressively, the 2 shows accounted for cable’s Top 9 preschool telecasts for the week in Boys 2-5.
- To date, “Jake and the Never Land Pirates” is pacing as Disney Channel’s No. 1 series of all time among Total Viewers (2.4 million), Kids 2-5 (1.1 million/6.3 rating), Boys 2-5 (656,000/7.6 rating) and Women 18-49 (444,000/0.7 rating) through its first 20 original episodes.
About Disney Junior:
The new Disney Junior programming block on Disney Channel reflects the emotional connection generations of consumers have to Disney storytelling and Disney characters, both classic and contemporary. It invites mom and dad to join their child in the Disney experience of magical, musical and heartfelt stories and characters, while incorporating specific learning and development themes designed for kids age 2-7. Disney Junior’s animated and live action series blend Disney’s unparalleled storytelling and characters kids love deeply with learning, including early math, language skills, healthy eating and lifestyles, and social skills. Disney Junior is available on basic cable in more than 99 million U.S. homes (via a daily block on Disney Channel) and to millions of other viewers on 25 Disney Junior channels (fka Playhouse Disney channels) and free-to-air broadcast partners around the world. It is also seen via subscription video-on-demand and a broadband website, DisneyJunior.com. In 2012 Disney Junior will add a basic cable and satellite channel in the U.S.
Source: NMR, U.S. ratings, 9/12-9/18/11. “Jake” to date: 2/14-9/18/11, originals only, Live + 7. Disney Junior Hours: M-F, 6:00 a.m. – 2:00 p.m.; SS, 6:00 a.m. – 9:00 a.m.