ABC Scores Its Top Season Premiere Wednesday Since 2007
via press release:
In an early season upset, ABC ranked #1 in Adults 18-49 from 8-10pm against the hugely-promoted debut of The X Factor, beating Fox’s 2-hour Wednesday prime by 7% in Adults 18-49.
- ABC’s numbers jumped over the year-ago season-premiere Wednesday in viewers (+44%) and young adults (+46%). In fact on both counts, it was ABC’s top season-premiere Wednesday since 2007.
Opposite the opening hour of The X Factor from 8-9pm, ABC’s third-season 1-hour premiere of The Middle equaled a series high among Adults 18-49. The ABC comedy also marked series bests with AD18-34, AD25-54, all Women and Teens 12-17. Building over its year-ago premiere by in viewers (+9%) and young adults (+11%), The Middle bettered the prior year’s season opener for the 2nd year in a row.
- Despite facing stiff competition in the hour from The X Factor and CBS’ Survivor, The Middle generated ABC’s best Adult 18-49 number with regular scripted programming in the 1-hour time period since November 2007 – since 11/14/07.
Soaring to the top of its 9pm slot to dominate the second hour of Fox’s The X Factor with Total Viewers (+13%) and Adults 18-49 (+36%), ABC’s Emmy-Award winning Modern Family opened its third season at series highs and stood as Wednesday’s definitive #1 TV show. Similarly to The Middle, Modern Family grew over the previous year’s premiere for the 2nd straight year. The ABC comedy surpassed its prior series highs by 8% in Total Viewers and by 18% in Adults 18-49.
- Among Adults 18-49, Modern Family stood as ABC’s top-rated season premiere in 6 years – since 9/21/05.
Opposite the season premieres of veteran dramas on both CBS (CSI) and NBC (Law & Order: SVU) in the 10 o’clock hour, ABC’s series debut of Revenge opened at #1 among Adults 18-49. The new ABC drama also led its time period with Adults 18-34, Adults 25-54 and across all key Women demos (W18-34/W18-49/W25-54).
- Topping ABC’s last 6 drama debuts in the time period, Revenge stood as the Net’s highest-rated series premiere in Wednesday’s 10 o’clock hour in 4 years among Adults 18-49 – since 9/26/07. Revenge greatly improved the time period year to year for ABC, outperforming the year-ago debut of The Whole Truth in the hour by 110% in Total Viewers and by 127% in Adults 18-49.