Univision’s 1st in a New Series of Documentaries Averages 2.5 Million Viewers

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via press notes:

NOTICIAS UNIVISION PRESENTA:

DOCUMENTALES UNIVISION, INFILTRADOS (documentary)

Wednesday, 09/21/2011, 9:57pm-11:23pm

 

  • Delivered an average audience of 2.5 million Total Viewers 2+, 1.4 million Adults 18-49, 1.4 million Adults 25-54, 720,000 Women 18-49, 707,000 Men 18-49, 674,000 Adults 18-34 and 780,000 Persons 12-34.

 

Demographics

Average Audience

Total Viewers 2+

2,527,000

Adults 18-49

1,426,000

Men 18-49

707,000

Women 18-49

720,000

Adults 18-34

674,000

Men 18-34

295,000

Women 18-34

379,000

Adults 25-54

1,414,000

Persons 12-34

780,000

 

 

 

 

 

 

  • In the 10:00pm-11:00pm hour, made Univision:
    • #4 Network (broadcast or cable) among Total Viewers 2+, Adults 18-49, Women 18-49, Women 18-34 and Adults 25-54.

 

  • For the entire night (8:00pm-11:00pm), helped Univision finish as the:
    • #4 Network (broadcast or cable), beating NBC, among Adults 18-34, Persons 12-34, Men 18-34, Women 18-34 and Men 18-49.

 

  • Averaged more Person 12-34 and Adult 18-34 viewers than the second season premiere of “Harry’s Law” on NBC with strong audience advantages of +40% and +46%, respectively.

 

  • Out-delivered CW’s entire line-up consisting of first-run episodes of “H8R” and “America’s Next Top Model” among all Viewers 2+, Persons 12-34, Adults 18-34, Adults 18-49 and Adults 25-54.

 

  • Finished within the Top 15 Programs on all of television last night, in thirteenth-place among Adults 18-34, Adults 18-49 and Adults 25-54.

 

  • Delivered three to five times more viewers than the 2009 two-part news documentary series, “Latino In America” which aired on CNN across all the key demographic groups including Total Viewers 2+ (2,527,000 vs. 928,000), Adults 18-34 (674,000 vs. 160,000), Adults 18-49 (1,426,000 vs. 295,000) and Adults 25-54 (1,414,000 vs. 261,000).

 

 

 

Source: The Nielsen Company, NPM Wednesday (09/21/2011) 8:00pm-11:00pm. Noticias Univision Presenta: Documentales Univision, Infiltrados aired from 9:57pm-11:23pm.  Based on ad-supported networks.  Live+SD.

 

 

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