ABC’s ‘Pan Am’ Takes Off – First Series to Build on Housewives Since 2006

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

via press note:

Opposite heavy NFL-fueled competition during the 9pm hour on Sunday from NBC (Sunday Night Football) and Fox (NFL overrun-boosted comedy premieres – Family Guy/American  Dad), ABC’s 8th season premiere of Desperate Housewives towered over CBS’ season premiere of The Good Wife by 41% in Adults 18-49.  In addition, ABC’s Desperate Housewives stood as Sunday’s #1 entertainment program with Women 18-49.

 

  • Pacing ahead of where it finished out last season, ABC’s Desperate Housewives topped its 2011 May Sweep average in Adults 18-49 (+3%).

 

Building on its Housewives lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC’s Sunday Night Football, ABC’s series debut of Pan Am took flight to stand as the #1 non-sports program in the 10 o’clock hour.  In fact, Pan Am became the first program to build on Desperate Housewives in overall viewers since Grey’s Anatomy in May 2006 (5/14/06).  During the 10pm hour, the new ABC drama beat out the premiere of CBS’ time-period veteran CSI: Miami by 9% in Total Viewers and by 41% in Adults 18-49.   

 

  • Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of Brother & Sisters, Pan Am posted ABC’s best season-opening numbers in the time period in 3 years – since 9/28/08.  In addition, Pan Am produced ABC’s biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years – since 3/1/09. 

 

blog comments powered by Disqus