via press note:
Opposite heavy NFL-fueled competition during the 9pm hour on Sunday from NBC () and Fox (NFL overrun-boosted comedy premieres – /American Dad), ABC’s 8th season premiere of towered over CBS’ season premiere of The by 41% in Adults 18-49. In addition, ABC’s stood as Sunday’s #1 entertainment program with Women 18-49.
- Pacing ahead of where it finished out last season, ABC’s topped its 2011 May Sweep average in Adults 18-49 (+3%).
Building on its Housewives lead-in by 1.1 million viewers and holding 100% of its Adult 18-49 audience opposite NBC’s , ABC’s series debut of took flight to stand as the #1 non-sports program in the 10 o’clock hour. In fact, became the first program to build on in overall viewers since ’s in May 2006 (5/14/06). During the 10pm hour, the new ABC drama beat out the premiere of CBS’ time-period veteran : Miami by 9% in Total Viewers and by 41% in Adults 18-49.
- Improving the hour year to year in viewers (+14%) and young adults (+7%) over the year-ago opener of Brother & Sisters, best season-opening numbers in the time period in 3 years – since 9/28/08. In addition, produced ABC’s biggest audience in the slot with an hour-long series telecast in more than 2-1/2 years – since 3/1/09. posted ABC’s