‘Modern Family’ Leads Early Premiere Week Live + 3 Day DVR Ratings Increases

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In the rush to get DVR PR out ever sooner, you’ll likely see network announcements about ratings increases from DVR viewing in the Live+3 Day period for the beginning of broadcast premiere week today.

Here are the adults 18-49 Live+Same Day, Live+ 3 Day and ratings % change for the Monday-Wednesday shows last week. Not surprisingly, when DVR viewing is included, most shows ratings increase, however, most shows *relative* ratings do not change much, and that’s what matters to their futures. If your favorite show increased by 20%, and the rest of the shows on the same network increased by the same amount, it didn’t improve its survival chances at all!

Monday – Wednesday of premiere week shows ONLY (September 19-21, 2011)

Program Name Ind L+3 Rating L+SD Rating L+3 vs. L+SD % Chg L+3 vs. L+SD Chg
MODERN FAMILY P 7.7 6.0 28% 1.7
TWO AND A HALF MEN P 12.1 10.7 13% 1.4
NEW GIRL P 6.0 4.8 25% 1.2
CSI P 4.2 3.2 31% 1.0
GLEE P 5.0 4.0 25% 1.0
HAWAII FIVE-0 P 4.3 3.4 26% 0.9
CRIMINAL MINDS P 5.0 4.1 22% 0.9
NCIS P 5.2 4.3 21% 0.9
2 BROKE GIRLS P 7.9 7.1 11% 0.8
LAW AND ORDER:SVU P 3.2 2.4 33% 0.8
PARENTHOOD 2.8 2.1 33% 0.7
UP ALL NIGHT P 3.1 2.4 29% 0.7
HELL’S KITCHEN-MON 9P 3.3 2.6 27% 0.7
CASTLE P 3.9 3.2 22% 0.7
HOW I MET YOUR MOTHER P 5.4 4.7 15% 0.7
HELL’S KITCHEN-MON 3.2 2.6 23% 0.6
SURVIVOR: SOUTH PACIFIC P 3.8 3.2 19% 0.6
REVENGE P 3.9 3.3 18% 0.6
NCIS: LOS ANGELES P 4.2 3.6 17% 0.6
X-FACTOR-WED P 5.0 4.4 14% 0.6
BODY OF PROOF P 2.7 2.2 23% 0.5
UNFORGETTABLE P 3.4 2.9 17% 0.5
RAISING HOPE P 3.6 3.1 16% 0.5
AMERICA’S TOP MODEL-11 1.1 0.7 57% 0.4
HARRY’S LAW P 1.6 1.2 33% 0.4
PLAYBOY CLUB P 2.0 1.6 25% 0.4
MIDDLE, THE P 3.5 3.1 13% 0.4
DANCING WITH THE STARS P 4.4 4.0 10% 0.4
RINGER 1.2 0.9 33% 0.3
SING OFF P 2.2 1.9 16% 0.3
BIGGEST LOSER 12 P 2.6 2.3 13% 0.3
DANCING W/STARS RESULTS P 3.2 2.9 10% 0.3
90210 0.9 0.7 29% 0.2
FREE AGENTS P 1.5 1.3 15% 0.2
DWS: MEET THE CAST S 2.3 2.1 10% 0.2
H8R 0.4 0.4 Even Even


In the IND column, P = season/series premiere

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